- Summary
- Table Of Content
- Methodology
Vision Positioning System Market Size:
Vision Positioning System Market is estimated to reach over USD 14.20 Billion by 2032 from a value of USD 6.18 Billion in 2024 and is projected to grow by USD 6.75 Billion in 2025, growing at a CAGR of 12.2% from 2025 to 2032
Vision Positioning System Market Scope & Overview:
Visual positioning system (VPS) is a technology utilized to determine the location in the physical world with the combination of computer vision, database, smartphone or drone. Additionally, the system is used in various applications including retail, healthcare, defense, industrial and others. Moreover, the key advantages include increased productivity, minimized errors, versatility, accuracy and reliability among others are driving the vision positioning system market growth. Further, the rise in location-based services is driving the vision positioning system market demand.
Vision Positioning System Market Dynamics - (DRO) :
Key Drivers:
Surging Use of Drones and Autonomous Vehicles Drives Demand for Vision Positioning System
The positioning system plays a significant role in increasing drones accuracy and ability to fly indoors where GPS signals are weak in turn driving the vision positioning system market growth. Moreover, the system helps autonomous vehicles to maintain proper lane position, road mapping, as well as lane change with the help of embedded sensors and cameras propelling the vision positioning system market demand.
- For instance, in September 2024, WeRide partnered with Uber Technologies, Inc. for the launch of autonomous vehicles onto the Uber platform in United Arab Emirates.
Therefore, the rising adoption of drones and autonomous vehicles is in turn proliferating the growth of the market.
Key Restraints:
Privacy Concern and Lighting Condition Hinders the Market Growth
The factors affecting the accuracy and reliability of system are poor lighting conditions which creates a barrier for system to match the database with the environment in turn hindering the vision positioning system market expansion. Additionally, the system continuously analyses images of surrounding environment rising privacy concerns which in turn hinders the vision positioning system market expansion.
Therefore, the privacy concerns and limitations of system in lighting conditions are restraining the market growth.
Future Opportunities:
Rising Augmented Reality Adoption is expected to promote potential opportunities for market growth
The integration of AR with the system improves the indoor navigation accuracy and reliability driving the adoption of application such as airports, shopping malls, business parks and others is paving the way for vision positioning system market opportunities. Additionally, augmented reality enhances drones capabilities with visioning system which in turn propels the vision positioning system market opportunities.
- For instance, in May 2023, Immersal Oy announced the utilization of visual positioning technology in Nokia Arena, Finland for creating augmented reality experience with the help of 5G network.
Hence, the integration of system with AR is anticipated to increase the utilization of system in turn promoting prospect for market growth during the forecast period.
Vision Positioning System Market Segmental Analysis :
By Component:
Based on the component, the market is segmented into sensors, camera, marker, and others.
Trends in the Component:
- The rising focus towards miniaturization of seniors is driving the vision positioning system market trend.
- The evolution of 3D camera technology is driving the vision positioning system market trend.
Sensors accounted for the largest revenue share of 39.27% in the year 2024.
- The primary role of sensors is to detect objects, measure distance and road mapping among others which in turn helps in improving the systems accuracy and reliability.
- Further, the proliferation of industrial automation and IoT devices is leading to rising adoption of robots and drones among others which is driving the vision positioning system market share.
- For instance, in November 2024, Omnivision launched OV0TA1B, which is an image sensor designed for computers, webcams and IoT devices with features such as human presence detection, facial authentication and always-on technology.
- Thus, according to the vision positioning system market analysis, proliferation of industrial automation and IoT devices is driving the adoption of sensors the market.
Camera is anticipated to register the fastest CAGR during the forecast period.
- Camera plays a crucial role in improving object detection and real time positioning accuracy in AR applications is driving the adoption of cameras which in turn is propelling the vision positioning system market share.
- Further, the rising adoption of drones, robots and self-driving vehicles is driving the adoption of advanced camera technology which in turn fuels the vision positioning system market size.
- Therefore, as per the market analysis, the rising adoption of drones, robots and others are anticipated to boost the market during the forecast period.
By Location:
Based on the location, the market is bifurcated into indoor and outdoor.
Trends in the Location:
- The rising adoption of markers such as RFID, QR codes and others in indoor locations is driving the market progress.
- The smart building initiative and smart city initiative is driving the adoption of market in both indoor and outdoor locations which in turn is boosting the market trend.
Indoor accounted for the largest revenue share in the year 2024.
- The rise of e-commerce is propelling the adoption of advanced technology in warehouses for inventory management and asset management which in turn is driving the vision positioning system industry.
- Further, the rising demand for improving indoor security is driving the adoption of vision positioning surveillance system which in turn fuels the vision positioning system market size.
- For instance, in June 2021, Verizon acquired Senion, the acquisition aims to expands Verizon’s location-based technology by adopting indoor positioning platform of senion for precise positioning and navigation of indoor spaces.
- Thus, according to the vision positioning system market analysis, rising need for improving indoor security, asset tracking and inventory management is driving the adoption of market in indoor locations.
Outdoor is anticipated to register the fastest CAGR during the forecast period.
- The proliferation of autonomous vehicles, drones, robots and others for applications including delivering products as well as adoption in military activities is driving the market progress in outdoor segment.
- Moreover, the growing demand for precision farming is driving the adoption of system for crop monitoring, automate irrigation and other is propelling the market progress.
- Therefore, as per the market analysis, the growing demand for precision farming and proliferation of autonomous vehicles and others are anticipated to boost the market during the forecast period.
By Platform:
Based on the platform, the market is segmented into unmanned aerial vehicles, automated guided vehicles, space vehicles, industrial robots, and others.
Trends in the Platform:
- The rising adoption of advanced robots in warehouses for handling objects is driving the need for industrial robots with vision positioning system.
- The trend towards adoption of unmanned aerial vehicles for delivering products is paving the way for market development.
The industrial robots accounted for the largest revenue share in the year 2024.
- The integration of system into industrial robots helps in real time tracing and positioning of robots in both indoor and outdoor environments.
- Further, the evolution of Industry 4.0 and smart factory initiative is paving the way for the adoption of industrial robots which in turn is propelling the market progress.
- For Instance, in March 2025, oToBrite showcased oToSLAM, which is a vision-AI positioning solutions for autonomous robots utilizing cameras and sensors for reliable indoor and outdoor mapping and positioning.
- Thus, as per the market analysis, reliable indoor and outdoor mapping and positioning is driving the adoption of market in industrial robots.
The unmanned aerial vehicles is anticipated to register the fastest CAGR during the forecast period.
- Unmanned aerial vehicles are utilized in various applications such as security surveillance, package delivery, and agriculture among others are driving the market progress.
- Further, the rising adoption of unmanned aerial vehicles in military and defence sector is driving the market demand.
- Therefore, as per the market analysis, the rising adoption of aforementioned applications are anticipated to boost the market during the forecast period.
By Application:
Based on the application, the market is segmented into retail, healthcare, defense, industrial, transportation & logistics, hospitality and others.
Trends in the Application:
- The trend toward adoption of drones in defence applications for real time navigation of battlefield is driving market progress.
- The trend towards integrating VPS into missiles and launchers in defence application for on target attack is driving the market progress.
The industrial application accounted for the largest revenue share in the year 2024.
- The system is majorly used in robots and automated vehicles utilized in industries for assembly line inspection, defect detection and others are boosting the market progress.
- Further, the progress of smart factory and Industry 4.0 initiatives is driving the adoption of system for automating and locating robots across the assembly line.
- Thus, as per the market analysis, progress of industry 4.0 and smart factory initiatives is driving the market adoption in industrial application.
The transportation & logistics application is anticipated to register the fastest CAGR during the forecast period.
- The expanding smart warehouse and distribution centers are driving the progress of market in transportation & logistics sector.
- Further, the proliferation of e-commerce industry is paving the way for the adoption of robots for sorting, storing and other activities is driving the market progress.
- For instance, in November 2024, Geek+ collaborated with Intel to launch vision only robot solution for transforming logistics sector with cutting-edge technology. The device features accurate positioning, navigation, and obstacle detection, helping enterprises effectively cope with diverse and complex logistics scenarios.
- Therefore, as per the market analysis, the proliferation of e-commerce is anticipated to boost the market during the forecast period.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 1.65 Billion in 2024. Moreover, it is projected to grow by USD 1.80 Billion in 2025 and reach over USD 3.92 Billion by 2032. Out of this, China accounted for the maximum revenue share of 34.7%. The market is mainly driven by booming e-commerce and logistics industries. Furthermore, factors including increasing investment in self-driving vehicles and proliferation of smart factory are projected to drive the market progress in Asia Pacific region during the forecast period.
- For instance, according to IBEF, the Indian e-commerce sector in FY24 collected USD 14 billion in gross merchandise value in festival season which marked a rise of 12 % compared to previous year.
North America is estimated to reach over USD 4.79 Billion by 2032 from a value of USD 2.10 Billion in 2024 and is projected to grow by USD 2.29 Billion in 2025. The rising adoption of AI and robotics in North American region is driving the market progress. Additionally, the presence of key players in the region is driving the market development.
- For instance, in May 2022, according to the Association for Advancing Automation, companies across North America purchased 11,595 robots at a value of USD 646 million in FY21.
The regional evaluation depicts that the proliferation of Industry 4.0 as well as increasing adoption of autonomous vehicles is driving the market in Europe. Additionally, the key factor driving the market is growing retail and e-commerce industry in the Middle East and African region. Further, the increasing focus towards precision farming and smart city initiative is paving the way for the progress of market in Latin America region.
Top Key Players and Market Share Insights:
The global vision positioning system market is highly competitive with major players providing vision positioning system to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the vision positioning system industry. Key players in the vision positioning system market include-
- ABB Ltd. (Switzerland)
- SICK AG (Germany)
- SZ DJI Technology Co., Ltd. (China)
- Cognex Corporation (USA)
- OMRON Corporation (Japan)
- Fanuc Corporation (Japan)
- Senion AB (Verizon Communications Inc.) (USA)
- Parrot Drones SAS (France)
- Seegrid Corporation (USA)
- Pepperl+Fuchs GmbH (Germany)
Recent Industry Developments :
Product launches:
- In September 2024, DJI launched DJI Neo, the drone features a monocular vision positioning system for convenient, worry-free operation in indoor and outdoor navigation.
Mergers & Acquisitions
- In October 2024, AMETEK, Inc. acquired Virtek Vision International, which is a provider 3D laser-based projection, vision positioning, and other system for approximately USD 16 billion.
Vision Positioning System Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 14.20 Billion |
| CAGR (2025-2032) | 12.2% |
| By Component |
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| By Location |
|
| By Platform |
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| By Application |
|
| By Region |
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| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
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Key Questions Answered in the Report
How big is the vision positioning system market? +
The vision positioning system market is estimated to reach over USD 14.20 Billion by 2032 from a value of USD 6.18 Billion in 2024 and is projected to grow by USD 6.75 Billion in 2025, growing at a CAGR of 12.2% from 2025 to 2032.
What segmentation details are covered in the vision positioning system report? +
The vision positioning system report includes specific segmentation details for component, location, platform, application, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the vision positioning system market, the camera is the fastest-growing segment during the forecast period due to rising adoption of drones, robots and others.
Who are the major players in the vision positioning system market? +
The key participants in the vision positioning system market are ABB Ltd. (Switzerland), SICK AG (Germany), SZ DJI Technology Co., Ltd. (China), Cognex Corporation (USA), OMRON Corporation (Japan), Fanuc Corporation (Japan), Senion AB (Verizon Communications Inc.) (USA), Parrot Drones SAS (France), Seegrid Corporation (USA), Pepperl+Fuchs GmbH (Germany) and others.
What are the key trends in the vision positioning system market? +
The vision positioning system market is being shaped by several key trends including trend towards adoption of unmanned aerial vehicles for delivering products as well as rising focus towards miniaturization of seniors and other are the key trends driving the market.
