Sports & Leisure Equipment Market Size is estimated to reach over USD 196.24 Billion by 2032 from a value of USD 115.82 Billion in 2024 and is projected to grow by USD 122.14 Billion in 2025, growing at a CAGR of 6.1% from 2025 to 2032.
Sports and leisure equipment encompasses all the tools, materials, apparel, and gear used for physical activities, sports, and recreational pursuits, varying in shape, size, and usage based on the specific activity. The advent of e-commerce platforms has revolutionized the distribution channels for sports equipment, making it more accessible to consumers across the globe. Additionally, the rise of social media influencers and fitness enthusiasts sharing their running experiences and outfit choices has further propelled the market, influencing consumer purchasing behavior and contributing to its continued development.
Growing e-commerce and digital marketing are driving the sports & leisure equipment market expansion
E-commerce and digital marketing have transformed the landscape of the global market, reshaping how consumers discover, purchase, and engage with sports equipment and gear. The advent of e-commerce platforms, coupled with advancements in digital marketing strategies, has revolutionized the way sports equipment manufacturers and retailers reach and interact with consumers worldwide. E-commerce has emerged as a dominant force in the sports equipment sector, offering consumers increased convenience, accessibility, and choice when shopping for sports gear.
Moreover, e-commerce platforms leverage data analytics and personalization tools to deliver tailored shopping experiences to consumers, enhancing engagement and driving conversion rates. By analyzing consumer behavior, preferences, and purchasing patterns, e-commerce retailers can offer personalized product recommendations, targeted promotions, and seamless checkout experiences, thereby, increasing customer satisfaction and loyalty.
For instance, Nike is leveraging Web2 and Web3 strategies, using Non-Fungible Tokens (NFTs), to digitalise brand engagement. Nike is using NFTs, to offer digital sneakers and collectibles to a growing audience. In addition to this, Nike has also engaged audiences in the metaverse by creating virtual stores on platforms, such as Roblox. It has created immersive engagement that attracts younger and digital-native customers.
Thus, according to the sports & leisure equipment market analysis, the growing e-commerce and digital marketing is driving the sports & leisure equipment market size.
Key Restraints:
Growing counterfeit products is affecting the sports & leisure equipment market demand
Counterfeit products pose a significant challenge to the global sports market, undermining brand integrity, decreasing consumer trust, and causing financial losses for legitimate manufacturers. With the rise of e-commerce platforms and online marketplaces, counterfeiters have gained easier access to global markets, making it increasingly difficult for consumers to distinguish between authentic and counterfeit sports equipment. These false products often mimic the design and branding of genuine items, deceiving consumers into purchasing inferior-quality goods that fail to meet performance standards and may even pose safety risks.
The proliferation of counterfeit sports apparel not only impacts brands' bottom lines but also degrades their reputation and undermines the value of their products. Moreover, the presence of counterfeit products can lead to legal disputes, brand dilution, and loss of consumer goodwill, creating significant challenges for legitimate manufacturers seeking to protect their intellectual property rights and maintaining brand integrity. Therefore, the above analysis depicts that the aforementioned factors would further impact the sports & leisure equipment market size.
Growing subscription-based models in sports fitness equipment are expected to create potential growth for sports & leisure equipment market opportunities
Subscription-based models are revolutionizing the global market, offering consumers access to premium fitness experiences without the need for large upfront investments. With subscription-based models, consumers can enjoy a variety of benefits, including access to on-demand workout content, virtual coaching, personalized training programs, and regular equipment upgrades, all for a monthly or annual fee. This shift towards subscription-based services aligns with broader trends in the fitness sector, where consumers increasingly value flexibility, convenience, and customization in their workout routines. By subscribing to these services, consumers gain access to a wide range of fitness equipment and resources, allowing them to diversify their workouts and achieve their fitness goals more effectively.
Moreover, subscription-based models enable manufacturers to collect valuable data on consumer behavior, usage patterns, and preferences, allowing them to tailor their products and services more effectively to meet evolving customer needs. This data-driven approach empowers manufacturers to optimize product development, marketing strategies, and customer engagement initiatives, ultimately driving long-term growth and profitability in the sports equipment market.
For instance, in May 2023, Decathlon launched subscription services in Belgium, with a monthly subscription for sports clothing and equipment. With the subscription service, the company will target families with children, who needs sports gear for weekly leisure pursuit, or want to discover new sports. The subscription service is also useful for athletes who need sports equipment and clothing to practice different sports.
Thus, based on the above sports & leisure equipment market analysis, the growing subscription-based models in sports fitness equipment are expected to drive the sports & leisure equipment market opportunities and trends.
Based on product type, the market is segmented into sports apparel, athletic footwear, gym equipment, outdoor recreation gear, team sports equipment, and others.
Trends in the product type:
As consumers seek to lead healthier and more active lifestyles, there is a growing need for high-quality sports equipment that offers performance, durability, and innovation.
Innovations such as interactive screens, virtual trainers, and connectivity features have transformed home gyms into personalized fitness hubs, enabling users to access tailored workouts, track their progress, and even compete with friends remotely. This fusion of fitness and technology not only enhances the user experience but also provides valuable data insights for manufacturers to refine their products and services further.
Thus, the above factors are driving the sports & leisure equipment market demand.
The gym equipment segment accounted for the largest revenue in the year 2024.
The proliferation of gyms and health clubs globally is driving the adoption of connected gym equipment. As the fitness sector continues to expand, spurred by a growing focus on wellness and preventive healthcare, the need for state-of-the-art sports & leisure equipment equipped with connectivity features is expected to grow.
Advancements in technology have transformed the fitness landscape, enabling the integration of digital solutions and smart equipment into traditional gym environments. Connected gym equipment offers users enhanced functionality, interactive features, and personalized training experiences, thereby, enriching the overall fitness journey.
For instance, in September 2024, iFIT has unveiled its latest generation of intelligent fitness products, featuring upgraded hardware, a new operating system, and a groundbreaking beta feature called the interactive AI Coach. The collection also includes fresh, immersive outdoor workout content. Key highlights of this advanced lineup include faster screens and processors, the X24 treadmill, the innovative X24 bike with incline and decline capabilities, and enhancements to the popular NordicTrack commercial 2450 treadmill.
Thus, based on the above analysis, these factors are further driving the sports & leisure equipment market growth.
The sports apparel segment is anticipated to register the fastest CAGR during the forecast period.
The rising consumer preference towards comfort, functionality, and style in their everyday attire is increasing the adoption of sports apparel across the globe. This development has spurred intense competition among key market players, leading to constant innovation, strategic partnerships, and dynamic marketing campaigns aimed at capturing their market position.
With advancements in technology such as 3D printing, digital textile printing, and customization software, brands offer personalized sports apparel that caters to the specific needs, styles, and preferences of each customer.
By empowering consumers to co-create their own designs and customize their apparel, brands can foster deeper connections with their audience and establish themselves as trusted partners in their customers' athletic journey.
For instance, in March 2025, Nike announced the partnership with TOGETHXR, to launch women sports apparel collection, which features hoodies, T-shirts, and caps. The collection will be available on the nike.com, togethxr.com and Nike stores across the U.S.
Thus, based on the above analysis, these factors are expected to drive the sports & leisure equipment market share during the forecast period.
Based on price range, the market is segmented into economy, mid-range, and premium.
Trends in the price range:
With growing e-commerce platforms, consumers can browse a wide selection of sports fitness equipment, compare prices and features, read reviews, and make purchases. These factors would further drive the segment.
Retail channels often provide access to exclusive deals, discounts, and promotions, further enhancing their appeal to price-conscious consumers.
The economy accounted for the largest revenue in the year 2024.
The economy price range caters to budget-conscious consumers. Products in this segment typically focus on functionality and durability over advanced features or premium materials.
Consumers engaging in casual fitness activities often prefer to start with less expensive equipment before committing to higher-end gear. This fuels the need for economy-priced items.
Thus, based on the above analysis, these factors would further supplement the sports & leisure equipment market
The mid-range segment is anticipated to register the fastest CAGR during the forecast period.
Consumer in this segment are seeking equipment that offers improved performance, comfort, and longevity.
Mid-range equipment provides a significant upgrade from entry-level options without the premium price tag of professional-grade gear.
Established brands such as Nike and Adidas have a strong presence in mid-range segment, while attracting consumers who trust brands for quality and reliability.
Consumers in this segment consider the long-term cost of ownership. Mid-range equipment is generally built to last longer than economy options, reducing the need for frequent replacements.
These factors are anticipated to further drive the sports & leisure equipment market trends during the forecast period.
Based on the distribution channel, the market is segmented into online and offline.
Trends in the distribution channel:
Supermarkets and hypermarkets represent significant distribution channels for sports & leisure equipment, offering convenient access to a wide range of athletic wear alongside everyday essentials. With their extensive foot traffic and broad demographic appeal, supermarkets and hypermarkets appeal to a diverse consumer base, including both athletes and enthusiasts.
Other distribution channels such as department stores, discount outlets, and boutique fitness studios further contribute to the accessibility and availability of sports apparel, offering consumers a variety of options to suit their shopping preferences and needs.
The offline segment accounted for the largest revenue share in the year 2024.
Offline specialty stores serve as dedicated destinations for enthusiasts seeking expert advice and a curated selection of high-performance gear tailored to their chosen sport.
These stores offer a personalized shopping experience, often staffed by knowledgeable professionals who can provide guidance on product selection and sizing, fostering a sense of trust and loyalty among customers.
Moreover, offline retail stores, including specialty fitness equipment stores and department stores, provide consumers with the opportunity to physically examine and test various equipment options before making a purchase.
For instance, in March 2025, Farsers Group announced that it will open 350 direct sports stores in Southeast Asia and India with the partnership of MAP Active. The extended partnership will enable company to grow its brand further in Indonesia, India, and Philippines.
Thus, based on the above analysis, these factors are driving the sports & leisure equipment market growth.
The online segment is anticipated to register the fastest CAGR during the forecast period.
The rise of online retail stores has transformed the sports apparel shopping experience, offering unparalleled convenience, extensive product assortments, and seamless purchasing processes.
E-commerce platforms enable consumers to browse and purchase sports apparel from the comfort of their own homes, with the added convenience of doorstep delivery and hassle-free returns.
Online channel has become increasingly popular among consumers, driving significant growth in online sales of sports equipment and apparel and reshaping the retail landscape.
For instance, in November 2023, Tonal announced the retail expansion of its smart home gym equipment on Best Buy.com online channel. With this partnership, Tonal can reach new customers and provides Best Buy’s customers direct access to AI-driven equipment, while making their smart strength training accessible to all consumer groups.
These factors are anticipated to further drive the sports & leisure equipment market trends and growth during the forecast period.
Based on consumer group, the sports & leisure equipment market is segmented into men, women, and kids.
Trends in the consumer group:
The growing urbanization and spread of western lifestyles in developing regions are fueling the need for sports and leisure equipment.
The influence of social media and celebrity endorsements encourage consumers to buy sports & leisure equipment.
The men segment accounted for the largest revenue share of 43.51% in the year 2024 and it is expected to register the highest CAGR during the forecast period.
The growing emphasis on health and well-being is leading to greater participation in sports and fitness activities among men.
There is a growing demand for lightweight, breathable, and high-performance sports apparel and equipment that enhances comfort and improves athletic performance among men.
Consumers are increasingly preferring eco-friendly products made from recycled materials, organic fabrics, and biodegradable components, such as yoga mats made from natural rubber or recycled materials and running shoes from sustainable textiles.
Therefore, these factors are driving the need for sports equipment among men in the global market.
Based on end users, the sports & leisure equipment market is segmented into schools and universities, health and fitness clubs, and amateur/recreational players, sports clubs and academies, and others.
Trends in the end users:
To reach more customers and dominate the market, companies are boosting their brand through a variety of channels, including TV ads, print publications, online platforms, social media, sports team sponsorships, and collaborations with athletes and fitness influencers.
The increased government initiatives in various countries to improve sports participation have played a key role in driving the segment.
The health and fitness clubs segment accounted for the largest revenue share in the year 2024 and it is expected to register the highest CAGR during the forecast period.
As individuals become more health-conscious and seek ways to stay active, the demand for fitness and recreational sports centers has surged. These centers offer a variety of services, including gym memberships, personal training, group fitness classes, and sports facilities and equipment, catering to a diverse range of preferences and fitness goals.
The rise of digital technology has revolutionized the fitness industry, with many centers incorporating innovative solutions such as virtual training sessions, wearable fitness trackers, and mobile apps to enhance the customer experience.
These technological advancements have not only made it easier for people to track their progress and stay motivated but have also expanded the reach of fitness centers beyond their physical locations.
For instance, in February 2025, FitClub launched a fitness centre in Gurugram, India, which caters to consumers seeking better fitness and wellness experience. The center features a cardio training area, strength training area, along with therapy and meditation room, while ensuring 360-degree approach to health and well-being.
Thus, based on the above factors, these developments in the health and fitness clubs segment are driving the global market.
Asia Pacific sports & leisure equipment market expansion is estimated to reach over USD 55.08 billion by 2032 from a value of USD 31.65 billion in 2024 and is projected to grow by USD 33.45 billion in 2025. Out of this, the China market accounted for the maximum revenue split of 34.56%. Asia-Pacific region emerges as a dynamic and rapidly growing region in the global market, fueled by rising disposable incomes, urbanization, and a growing awareness of health and fitness. Countries in the region are witnessing a shift towards healthier lifestyles, driving the adoption of sport fitness equipment among consumers. Additionally, the increasing penetration of offline stores, e-commerce platforms, and the growing popularity of fitness influencers on social media are contributing to the market development in the region. With a diverse consumer base and evolving preferences, the region presents lucrative prospects for players in the fitness equipment industry to innovate and cater to their unique needs. These factors would further drive the regional sports & leisure equipment market during the forecast period.
For instance, in August 2024, Decathlon announced the investment of USD 111 million in India over the next five years, to boost their store network and digital engagement across 190 locations.
North America market is estimated to reach over USD 68.84 billion by 2032 from a value of USD 40.83 billion in 2024 and is projected to grow by USD 43.03 billion in 2025. North America stands out as the leading region in the market, characterized by a strong culture of fitness and wellness, coupled with high disposable incomes and widespread adoption of home fitness solutions. The region has a strong infrastructure for retail distribution, including both offline stores and online platforms, offering consumers a wide range of options. Moreover, the growing adoption of remote work and the emphasis on health and fitness post-pandemic have further fueled the demand for home fitness equipment in the region. These factors would further boost the sports & leisure equipment in the regional market.
For instance, in August 2021, Pelton announced the launch of new treadmill, Tread, in the U.S. The treadmill is available in the U.S., Canada and the U.K. The treadmill has a four-digit safety code to unlock new workout capabilities and physical safety that can pulled out for quick stop.
Additionally, according to the analysis, the sports & leisure equipment industry in Europe is projected to witness significant development during the forecast period. The regional growth can benefit from a well-established sports sector, extensive network of sports clubs and facilities, and a growing emphasis on health and wellness among consumers. Additionally, Europe's affluent consumer base and strong retail infrastructure contributed to the region's significant market share in the sports equipment market.
Additionally, the demand for high-quality, durable, and functional outdoor sports apparel in the Latin American countries is expected to grow. The consumers are increasingly drawn to eco-friendly and advanced outdoor apparel, further boosting the regional market. Further, the increasing penetration of e-commerce platforms and the growing popularity of fitness influencers on social media are contributing to the market development in the Middle East and Africa. With a diverse consumer base and evolving preferences, the region presents lucrative prospects for players in the market to innovate and cater to the unique needs of consumers.
The global sports & leisure equipment market is highly competitive with major players providing products to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the market. Key players in the sports & leisure equipment industry include-
In March 2022, Lululemon launched the Blissfeel running shoe for women, which are available in 10 colors, ranges from neutral to bright red colors. The shoes also feature underfoot foam cushioning technology and improved movement.
How big is the Sports & Leisure Equipment Market? +
Sports & Leisure Equipment Market Size is estimated to reach over USD 196.24 Billion by 2032 from a value of USD 115.82 Billion in 2024 and is projected to grow by USD 122.14 Billion in 2025, growing at a CAGR of 6.1% from 2025 to 2032.
Which is the fastest-growing region in the Sports & Leisure Equipment Market? +
Asia-Pacific is the region experiencing the most rapid growth in the market.
What specific segmentation details are covered in the Sports & Leisure Equipment report? +
The sports & leisure equipment report includes specific segmentation details for product type, price range, distribution channel, consumer group, end users, and region.
Who are the major players in the Sports & Leisure Equipment Market? +
The key participants in the market are Puma (Germany), Adidas AG (Germany), Amer Sports (Finland), New Balance (U.S.), VF Corporation (U.S.), Callaway Golf Co. (U.S.), Under Armour (U.S.), Columbia Sportswear (U.S.), Patagonia (U.S.), Nike (U.S.), and others.
Pawan Chasta is a Team Lead of the Research Department at Consegic Business Intelligence. He is having experience in the research industry in various roles comprising market analyst, project lead, resource planning and utilization, business development and training, estimating forecasting on varying markets and planning. He has strong analytical skills and the ability to translate analytical find into actionable solution and process.