- Summary
- Table Of Content
- Methodology
Smartphone and Tablet Case and Cover Market Introduction :
Smartphone and Tablet Case and Cover Market is estimated to reach over USD 32,733.08 Million by 2030 from a value of USD 17,499.20 Million in 2022, growing at a CAGR of 8.3% from 2023 to 2030.
Smartphone and Tablet Case and Cover Market Definition & Overview:
A smartphone and tablet case or cover is a protective accessory designed to shield and safeguard mobile devices including smartphones and tablets from scratches and other forms of damage. The protective cases are manufactured from materials namely plastic, silicone, leather, or a combination of materials, and are available in various styles, designs, and colors to suit individual preferences. The primary purpose of a case or cover is to provide physical protection to the device, preventing the device from getting scratched or dented during regular use or accidental drops.
Smartphone and Tablet Case and Cover Market Insights :
Smartphone and Tablet Case and Cover Market Dynamics - (DRO) :
Key Drivers :
Increasing adoption of smartphones and tablets is driving the market growth to provide protection to the device
The growing adoption of smartphones and tablets raises the need for smartphone and tablet case and cover to protect the devices from scratches, drops, and other damages. Consumers are increasingly investing in protective cases and covers to preserve the aesthetics and functionality of the devices, thus contributing significantly in driving the market growth. Additionally, smartphone users desire to maximize the lifespan and resale value of the devices by keeping the devices in operational condition. Protective cases and covers provide a layer of defense against accidental damage, ensuring that the devices remain in optimal condition for an extended period. Consequently, the increasing adoption of smartphones and tablets is driving the growth of the smartphone and tablet case and cover market to provide protection and enhance the lifespan of the devices. For instance, according to India Cellular and Electronics Association (ICEA) report, global smartphone shipments reached 1.37 billion in 2021 with a rise of 7.4% and are projected to reach 1.54 billion units in 2025. The increasing adoption of smartphones is, thus contributing notably in accelerating the growth of the market.
Growing adoption of personalized smartphone covers, particularly among youngsters is propelling the market growth
Youngsters are highly motivated to express individuality and unique style through their possessions, including smartphones. Personalized smartphone covers offer a way to showcase personality, creativity, and also feature custom designs, images, patterns, and personalized text, allowing users to create a distinct look for the devices. Additionally, younger generations are highly influenced by the latest trends that further increase the demand for personalized smartphone covers to stay fashionable and in line with the trends. Moreover, a personalized smartphone cover serves as an accessory that enhances the overall aesthetic of the device, hence contributing remarkably in accelerating the growth of the smartphone and tablet case and cover market. For instance, in October 2021, Tidyprint launched personalized smartphone covers with photos printed on the back of the smartphone cover. The smartphone covers are designed by utilizing high-quality material and print customized photos, texts, and company logos, creating an enhanced user experience, thus contributing notably in bolstering the market growth.
Key Restraints :
Presence of built-in device protection in smartphones and tablets is restraining the growth of the market
Smartphone and tablet manufacturers are incorporating built-in protection features into the devices including reinforced glass, ruggedized designs, and water resistance tempered glass. The incorporation of built-in features also offers similar protection to the device, thus hampering the growth of the market. Furthermore, advanced built-in protection features is changing consumer perceptions and reduce the requirement to invest additionally for external protection. Consequently, the shift towards built-in device protection limits the adoption of smartphone and tablet case and cover, thus impeding the growth of the global market.
Unbalanced heat transfer through rubber and plastic covers leading to improper heat dissipation is hampering the market growth
Rubber and plastic materials employed in the manufacturing of smartphone and tablet case and cover have poor thermal conductivity. Poor thermal conductivity prevents the efficient transfer of heat generated by smartphone's components including processor, battery, or display to the surrounding environment. Additionally, excessive heat generation has detrimental impact on the smartphone's performance, battery life, and overall longevity. Moreover, the overheating of the device leads to an uncomfortable user experience, limiting the adoption of rubber and plastic cases, thus negatively impacting the growth of the market.
Future Opportunities :
Incorporation of enhanced protection features including shock-absorbing material is expected to create opportunities for the smartphone and tablet case and cover market growth
The integration of shock-absorbing materials into smartphone covers provides an additional layer of protection as the smartphones are susceptible to damage from accidental drops and impacts. The shock-absorbing materials, namely rubberized polymers, and impact-resistant thermoplastics, absorb and disperse the energy generated during impacts, reducing the probability of damage to the device. In addition, shock-absorbing materials also contribute to the durability of smartphone and tablet covers by minimizing the force transferred to the device and helping to prevent cracks, scratches, or other physical damage to the smartphone. Consequently, the integration of shock-absorbing material with smartphone and tablet case and cover increases the lifespan and reduces the need for costly repairs, thus projected to create potential opportunities for market growth.
Smartphone and Tablet Case and Cover Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2017-2030 |
| Market Size in 2030 | USD 32,733.08 Million |
| CAGR (2023-2030) | 8.3% |
| By Material | Leather, Polycarbonate, Synthetic, Silicone, Rubber, and Thermoplastic Polyurethane (TPU) |
| By Outlook | Slim Cases, Folio Cases, Rugged Cases, Tough Cases, and Flip Cases |
| By Price Range | Low, Medium, and High |
| By Sales Channel | Offline and Online |
| By Application | iOS Products, Android Products, Windows Smartphones, and Others |
| By Region | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
| Key Players | Nokia Corporation, Stilgut GmbH, Samsung Electronics Co., Ltd., Otter Products LLC, Noreve Saint-Tropez, MOMAX Technology Ltd., Mobile Fun Limited, Macmerise, CELLMATE INDUSTRIES, Casetagram Limited, Belkin International, Inc. |
Smartphone and Tablet Case and Cover Market Segmental Analysis :
Based on the Material :
The material segment is classified into leather, polycarbonate, synthetic, silicone, rubber, and Thermoplastic Polyurethane (TPU). Synthetic material accounted for the largest market share in 2022 as synthetic smartphone and tablet covers and cases are more cost-effective compared to leather and other premium materials. In addition, synthetic materials utilized in the manufacturing of cases and covers are designed to provide durability and protection against scratches and everyday wear and tear. Moreover, the materials offer similar protective properties as leather and at a lower cost, thus contributing significantly in driving the market growth. Subsequently, the balance between durability and cost-effectiveness offered by synthetic smartphone and tablet case and cover, creates a large customer base, hence fueling the growth of the global market.
Thermoplastic Polyurethane (TPU) is anticipated to witness the fastest CAGR in the smartphone and tablet case and cover market during the forecast period. The growth of the market is credited to the ability of thermoplastic polyurethane to provide enhanced protection against discoloration and yellowing of smartphone covers. In addition, TPU material offers high durability and also possesses excellent pristine finishing and scratch resistance properties, further boosting the market growth. Moreover, the presence of abrasion-resistant finishing provides ultimate protection against scratches and bumps along with delivering enhanced durability and aesthetics. For instance, in February 2021, Hamee Corporation and BASF SE introduced thermoplastic polyurethane covers for iPhone 12 and iPhone 12 Pro. The TPU covers offer anti-yellowing, high durability, and excellent transparency, thus contributing remarkably in spurring the market growth during the forecast period.
Based on the Outlook :
The outlook segment is divided into slim cases, folio cases, rugged cases, tough cases, and flip cases. Slim cases accounted for the largest market share in 2022 owing to the sleek and minimalistic design, offering convenience to the users. Additionally, slim cases are available in a variety of colors and styles, allowing users to personalize the smartphone and tablet devices without compromising on aesthetics. Moreover, the improvements in material including the introduction of shock-absorbing polycarbonate and TPU hybrid material are also contributing significantly in accelerating the market growth. Furthermore, slim cases are lightweight and add minimal bulk to the device, thus offering superior portability to the users and contributing to market growth. For instance, in April 2023, Motorola introduced an ultra-slim Motorola Edge+ (2023) protection case. The lightweight smartphone case is manufactured utilizing shock absorbing TPU and polycarbonate material along with exhibiting anti-yellowing properties, thereby contributing notably in bolstering the market growth.
Folio cases are predicted to register the fastest CAGR in the smartphone and tablet case and cover market during the forecast period. Folio cases offer additional features and functionality compared to slim cases including a front cover that offers additional protection to the screen. Additionally, folio cases are equipped with built-in card slots, kickstands, or pockets, allowing users to carry essential items namely credit cards and ID cards. Moreover, folio cases provide 360-degree protection to the device by covering both the front and back. The front cover safeguards the screen from scratches and cracks, while the back cover protects against impacts and drops. Consequently, the aforementioned benefits offered by folio cases are contributing remarkably in accelerating the market growth during the forecast period.
Based on the Price Range :
The price range segment is trifurcated into low, medium, and high. Low-priced cases and covers accounted for the largest market share in 2022 as low-priced covers provide an affordable solution for users, desiring basic protection of the devices without spending a significant amount of money. Additionally, low-priced cases cater to a broader customer base, including casual users and professional ones. Moreover, the incorporation of waterproof & anti-scratch material in low-priced smartphone and tablet cover offers 360° protection to the device, is further contributing considerably in propelling the market growth.
The medium-priced smartphone and tablet case and cover are anticipated to witness the fastest CAGR during the forecast period. The growth is attributed to the improved durability and protection offered by mid-range covers in comparison to low-priced cases. In addition, consumers seek stylish and trendy options to match personal preferences and mid-range device users have a strong interest in customization and fashion trends. Consequently, the increasing adoption of mid-priced cases and covers owing to enhanced durability, protection, and versatility is contributing remarkably in accelerating the market growth during the forecast period.
Based on the Sales Channel :
The sales channel is bifurcated into offline and online. Offline sales channels accounted for the largest market share in 2022 as customers prefer to physically examine the cases and covers before making a purchase. Additionally, offline stores enable customers to assess the quality, design, and fit of the product and also offer a wide range of options in terms of design, color, material, and brand choices. Moreover, offline stores also maintain higher inventory levels, ensuring that cases and covers are readily available for immediate purchase. Furthermore, offline sales channels offer the advantage of personal assistance allowing customers to seek advice, ask questions, and receive recommendations based on the specific needs. Sales representatives provide insights about the features, compatibility, and protection levels of different cases, thus contributing notably in fueling the market growth.
Online sales channel is anticipated to register the fastest CAGR in the smartphone and tablet case and cover market during the forecast period. The growth is attributed to the expanding e-commerce industry that offers unparalleled convenience to customers. Online sales channels enable users to easily browse and purchase products from the comfort of the homes and also provide a vast array of options for smartphone and tablet cases and covers, with multiple brands, designs, and price ranges available. Customers easily compare products, read reviews, and make informed decisions, thereby contributing notably in propelling the market growth during the forecast period.
Based on the Application :
The application segment is categorized into iOS products, android products, windows smartphones, and others. Android products accounted for the largest market share in 2022 as Android is an open-source operating system and is freely modified and distributed by device manufacturers. The flexibility attracts numerous smartphone manufacturers, leading to a higher number of Android devices available in the market compared to other platforms. Additionally, Android offers a wide range of variety in terms of devices and price points, allowing consumers to choose from a diverse selection of brands, designs, features, and price ranges. Consequently, the aforementioned benefits offered by Android products is creating a large customer base, thus increasing the demand for Android smartphone case and cover to provide protection to the device.
iOS products are projected to register the fastest CAGR in the smartphone and tablet case and cover market during the forecast period. The growth is attributed to the strong and dedicated user base of Apple that exhibits high brand loyalty. Several iOS users prefer to stay within the Apple ecosystem, including iPhones, iPads, Macs, Apple Watches, and other Apple devices. Additionally, iOS emphasizes user-friendly case design and strives to deliver premium quality covers to the users. For instance, in June 2021, Apple launched new MagSafe silicone cases for iPhone 12 series to offer protection to iPhone devices. The silicone case is equipped with a soft microfibre lining to offer improved protection, thus contributing remarkably in propelling the market growth in the upcoming years.
Based on the Region :
The regional segment includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Asia Pacific holds the largest market share accounting to USD 5,795.74 Million in 2022 and is expected to register the fastest CAGR of 8.6% accounting to USD 11,014.68 Million in 2030 in the smartphone and tablet case and cover market. In addition, in the region, China accounted for the maximum revenue share of 29.40% in the year 2022. The growth of the market is endorsed by the presence of two densely populated countries including India and China, creating a huge customer base for smartphone and tablet cases and covers. Additionally, smartphones are becoming the primary means of accessing the Internet and conducting activities including online shopping, banking, and social media engagement. Moreover, the expanding consumer electronics market in countries including China, South Korea, Taiwan, and Japan is increasing the demand for smartphone and tablet cases to offer protection to electronic devices. Furthermore, the countries have robust manufacturing capabilities, supply chains, and infrastructure to produce smartphones and other electronic devices. In conclusion, the presence of established manufacturers, expanding consumer electronics industry, and a strong ecosystem for component sourcing is contributing significantly in propelling the market growth in Asia Pacific countries. For instance, in November 2022, according to India Brand Equity Foundation (IBEF), the consumer electronics industry accounted to USD 9.84 billion in 2021 and is expected to reach USD 21.18 billion in 2025.
Top Key Players & Market Share Insights :
The landscape of the smartphone and tablet case and the cover market is highly competitive and has been examined in the report, along with complete profiles of the key players operating in the industry. In addition, the surge in innovations, acquisitions, mergers, and partnerships has further accelerated the growth of the transit card market. Major players in the market include-
- Nokia Corporation
- Stilgut GmbH
- CELLMATE INDUSTRIES
- Casetagram Limited
- Belkin International, Inc.
- Samsung Electronics Co., Ltd.
- Otter Products LLC
- Noreve Saint-Tropez
- MOMAX Technology Ltd.
- Mobile Fun Limited
- Macmerise
Recent Industry Developments :
- In February 2023, Nokia launched Nokia G22 back cover made from 100% recycled plastic offering enhanced durability and build quality.
- In April 2022, Samsung partnered with Sean Wotherspoon for the release of a sustainable accessories collection including the launch of three cases for the Samsung Galaxy S21.
Key Questions Answered in the Report
What is a smartphone and tablet case and cover? +
A smartphone and tablet case or cover is a protective accessory designed to shield and safeguard mobile devices including smartphones and tablets from scratches and other forms of damage.
What specific segmentation details are covered in the smartphone and tablet case and cover market report, and how is the dominating segment impacting the market growth? +
Synthetic material dominates the market as synthetic smartphone and tablet cover and case is more cost-effective compared to leather and other premium materials. In addition, synthetic materials used in cases and covers are designed to provide durability and protection against scratches and everyday wear and tear.
What specific segmentation details are covered in the smartphone and tablet case and cover market report, and how is the fastest segment anticipated to impact the market growth? +
Folio cases are predicted to witness the fastest growth as folio cases offer additional features and functionality compared to slim cases including a front cover that offers additional protection to the screen. Additionally, folio cases are equipped with built-in card slots, kickstands, or pockets, allowing users to carry essential items namely credit cards and ID cards.
Which region is anticipated to witness the highest CAGR during the forecast period, 2023-2030? +
Asia Pacific is anticipated to witness the fastest CAGR during the forecast period due to the increasing investment by key players and the expanding consumer electronics industry.
