Smart window (SW) refers to switchable windows or switchable smart glass windows. Moreover, switchable glass is
used for various applications, such as maintaining privacy, which traditional glass windows cannot provide.
Further, SW works by integrating the PDLC (polymer dispersed liquid crystal) layer, suspended dispersed
particles, and others into the glass surface of the product with no gap in the product and the layer.
Additionally, the layer is wired to the power source, which enables the product to switch between transparent
and opaque states. SW offers various benefits such as UV protection, enhanced aesthetics, security, privacy,
energy efficiency, and others.
Smart Window Market Size:
Smart Window Market size is estimated to reach over USD 11,519.28 Million by 2032 from a value of USD 5,880.39
Million in 2024 and is projected to grow by USD 6,297.90 Million in 2025, growing at a CAGR of 9.6% from 2025 to
2032.
Rising adoption of advanced window solutions in commercial places propels the smart window market growth
The integration of SW in commercial spaces, including retail establishments, workplaces, educational
institutions, offices, and others is increasing due to enhanced energy efficiency, reduced utility costs, and
improved indoor aesthetics.
It also promotes sustainability goals by using natural sunlight and heat insulation.
Further, by integrating advanced window solutions in retail outlets, glare is controlled for a better customer
experience. Additionally, it also helps to prevent the rotting of food by blocking sunlight and maintaining heat
insulation properties.
According to Statistics
Netherlands, the total number of new construction projects of commercial buildings in the
Netherlands including educational institutions, healthcare facilities, retail shops, offices, and others
reached up to 1,042 units in 2022.
Thus, the rising investments in commercial workplaces are driving the smart window market size.
Key Restraints:
High initial cost is restraining the smart window market growth
The utilization of SW is usually associated with high cost. Moreover, SW equipment includes various components
and advanced technologies, which significantly increases the overall installation cost. Additionally, the
installation cost varies depending on the surface area being coated in residential, commercial, or industrial
places and its specific usage.
Furthermore, the complexity of integrating advanced window systems with the
coexisting window systems in commercial workplaces is quite difficult and presents a significant challenge. Hence, the high cost associated with SW installation is hindering the smart window market expansion.
Future Opportunities :
Increasing utilization in transportation is expected to drive the smart window market opportunities
The adoption of SW in the transportation sector involves integrating advanced glass technologies in vehicles,
trains, and airplanes to regulate light and temperature. Moreover, instant solar reflection and shading remove
road glare and ease interior temperatures while providing benefits to the manufacturers such as energy
efficiency, reduced material costs, and optimized space.
Additionally, advanced glass technology is implemented in sunroofs, sun visors, passenger windows,
side window displays, and others.
For instance, Gauzy offers smart and advanced window solutions for cars in its product offerings. It offers
several benefits including light control, anti-glare, cooling, and others.
Thus, as per the smart window market analysis, the rising adoption of advanced window solutions in automotive is
driving the global smart window market opportunities.
Top Key Players and Market Share Insights:
The smart window market is highly competitive with major players providing services to the national and
international markets. Key players are adopting several strategies in research and development (R&D),
product innovation, and end-user launches to hold a strong position in the global smart window market. Key
players in the smart window industry include -
Based on type, the market is segmented into active switchable glass and passive smart glass.
Trends in the type:
There is an increasing trend toward the adoption of active switchable glass due to its various benefits
such as smart glazing, heat resistivity, and enhanced privacy.
Rising utilization of passive smart glass due to its various benefits such as insulation and other
physical properties.
Active switchable glass accounted for the largest revenue share of 73.23%of the
total smart window market share in 2024
Active switchable glass refers to a glass that switches between opaque and transparent states.
Moreover, switchable glass technologies comprise suspended particle device (SPD) glass, polymer
dispersed liquid crystal (PDLC) glass, and electrochromic (EC) glass.
For instance, in September 2022, LG
Display launched transparent OLED, which uses suspended particle device (SPD) smart glass
technology to improve durability and strength.
According to the analysis, the rising developments related to switchable glass are driving the smart
window market size.
Passive smart glass is anticipated to register a significant CAGR during the forecast
period.
Passive smart glass is made of a polarizing lens, which is triggered for changing optical properties.
Further, passive smart glass consists of photochromic glass which automatically tints in sunlight, and
thermochromic glass changes with respect to temperature change.
Additionally, smart glasses insulate and block light by changing the physical properties of glasses.
For instance, Smart Window Colorado offers passive smart glasses in its product offerings. The smart
glass offers benefits such as anti-heat and anti-glare.
Thus, the rising advancements related to passive smart glasses are driving the smart window market
trends.
Based on the technology, the market is segmented into polymer dispersed liquid crystal, suspended particle,
electrochromic, photochromic, and thermochromic.
Trends in the technology:
There is an increasing adoption of thermochromic window solutions due to their ability to respond to
heat intensity.
Rising utilization of polymer dispersed liquid crystal due to their smart glazing transparency
solutions.
The electrochromic segment accounted for the largest revenue in the totalsmart
window market share in 2024.
Electrochromic technology refers to the glasses that are triggered by an electrical signal to change
states from opaque to transparent.
Further, electrochromic technology offers benefits such as modern aesthetics and a clean look due to
fewer shading devices.
Additionally, electrochromic technology is used in rearview mirrors, sunroofs, automotive mirrors,
sunglasses, and others.
For instance, Gentex Corporation offers electrochromic dimmable glass in its product offerings. The
electrochromic technology offers benefits such as high contrast for head-up displays or transparent
windscreens.
Thus, the rising utilization of electrochromic technology in automotive mirrors, sunroofs, and others is
driving the market.
Suspended particle segment is anticipated to register the fastest CAGR during the forecast
period.
Suspended particle (SPD) glass is a switchable glass that turns from a transparent state to an opaque
state and vice versa in response to electrical or thermal signals.
Moreover, suspended particle helps in controlling light, privacy, and heat in different commercial and
residential locations.
For instance, in July 2022, Cadillac
launched CELESTIQ with a smart glass roof feature, integrated with suspended particle device technology
Thus, the rising advancements in suspended particle device technology are driving the market.
By Installation:
Based on the installation, the market is segmented into new installation and retrofit.
Trends in the installation:
There is an increasing trend toward new installation of smart glasses in commercial places and
industrial centers.
The increasing utilization of retrofit solutions in the automotive industry for sunroofs and mirrors.
New installation accounted for the largest revenue share in 2024.
New installation of advanced window solutions based on smart glass technology is growing due to rising
demand from new retail establishments, workplaces, educational institutions, offices, and others.
Moreover, the new installation includes different glasses such as polymer dispersed liquid crystal
glass, suspended particle glass, electrochromic glasses, photochromic glasses, and thermochromic
glasses.
For instance, in 2023, Freshippo launched 12 grocery stores across 8 cities in existing networks in
Mainland China including Shanghai, Beijing, and Guangzhou. This is further driving the integration of
advanced window solutions in retail outlets to prevent the rotting of grocery items.
According to the analysis, the rising development of commercial and industrial spaces is driving the
smart window market trends.
The retrofit segment is anticipated to register the fastest CAGR during the forecast period.
Retrofit installation refers to the installation of self-adhesive switchable smart film on existing
spaces, which is applied on the glass to prevent heat and light.
Further, retrofit installation offers various benefits such as affordability, versatility, UV
protection, and others.
Additionally, self-adhesive switchable smart film is an ideal solution for customers who are willing to
undergo a mechanical change.
For instance, Intelligent Glass offers to retrofit advanced window solutions solutions in its solution
offerings. The retrofit smart window offers benefits including low cost, prevention of UV rays, and
others.
Therefore, the rising utilization of retrofit solutions is driving the market.
By Application:
Based on the application, the market is segmented into commercial, residential, transportation, and
industrial.
Trends in the application:
There is an increasing trend in new installation of advanced window solutions in residential places for
window solutions.
Rising utilization of retrofit solutions is trending in the transportation industry for sunroofs and
mirrors.
The commercial segment accounted for the largest revenue share in 2024.
There is an increasing utilization of smart glass solutions in new retail establishments, workplaces,
educational institutions, offices, and others in the commercial sector.
Moreover, benefits include privacy, low maintenance, heat prevention in indoor places, improved
security, and others.
For instance, WeWork India unveiled new office space in Bengaluru with a carpet area of 61,120+ square
feet for multinational corporations. This is driving the utilization of advanced glass solutions for
modern aesthetics, providing ample light, and others.
According to the analysis, the rising development of commercial workplaces, establishments, and
institutions is driving the smart window market.
The transportation segment is anticipated to register the fastest CAGR during the forecast
period.
The rising utilization of SW is transforming transportation across air, water, and land modes.
Moreover, it offers benefits such as privacy control, glare control, and smart glass panels in buses,
trains, aircraft, and others.
According to the ATAG (Air Transport Action
Group), in 2023, 35.3 million commercial flights and 96 million aircraft movements took place worldwide.
According to the analysis, the rising utilization of advanced window solutions in the transportation
sector for glare and heat control is driving the smart window market.
Smart Window Market Report Insights :
Report Attributes
Report Details
Study Timeline
2019-2032
Market Size in 2032
USD 11,519.28 Million
CAGR (2025-2032)
9.6%
By Type
Active Switchable Glass
Passive Smart Glass
By Technology
Polymer Dispersed Liquid Crystal
Suspended Particle
Electrochromic
Photochromic
Thermochromic
By Installation
New Installation
Retrofit
By Application
Commercial
Residential
Transportation
Industrial
By Region
Asia-Pacific
Europe
North America
Latin America
Middle East & Africa
Key Players
Gauzy (Israel)
Smart Window Colorado (US)
Innovative Glass Corporation (US)
Polytronix, Inc. (US)
SageGlass (US)
Gentex Corporation (US)
Stellaris Corporation (US)
ChromoGenics (Sweden)
L.G. (South Korea)
View Inc. (U.S)
North America
U.S.CanadaMexico
Europe
U.K.GermanyFranceSpainItalyRussiaBeneluxRest of Europe
APAC
ChinaSouth KoreaJapanIndiaAustraliaASEANRest of
Asia-Pacific
Asia Pacific region was valued at USD 1,576.88 Million in 2024. Moreover, it is projected to grow by USD 1,691.48
Million in 2025 and reach over USD 3,147.07 Million by 2032. Out of this, China accounted for the maximum
revenue share of 32.8%. As per the smart window market analysis, there is an increasing adoption of advanced
window solutions, particularly in countries such as China, India, and Japan, for preventing heat absorption in
commercial places. The rapid development and growing investments in commercial spaces are accelerating the smart
window market expansion.
For instance, according to the BCA (Building and Construction Authority of Singapore), in Singapore the total
construction demand including commercial and residential construction is expected to reach between USD 24
billion to USD 29 billion by the end of 2024. Thus, the above factors are projected to boost the market
growth.
North America is estimated to reach over USD 4,103.17 Million by 2032 from a value of USD 2,102.50 Million in
2024 and is projected to grow by USD 2,251.07 Million in 2025. In North America, the growth of the smart window
industry is driven by the rising demand for smart solutions for controlling temperature and UV rays in modern
vehicles and during the manufacturing of various electronic products and others, to improve heat resistivity.
Rising utilization of advanced window systems in cars is also contributing to growth in smart window market
demand.
For instance, in October 2024, Mativ, a US-based company collaborated with Miru Smart Technologies to develop
electrochromic windows for the architectural and transportation sector.
The regional analysis depicts that the rising automotive manufacturing is driving the smart window market demand
in Europe. Further, as per the market analysis, the primary factor driving the market growth in the Middle East
and African region includes increasing investment in modern infrastructure and urbanization. The rising demand
for modern commercial and residential places is accelerating the demand for effective heat and glare technology,
which in turn is driving the market growth in the Latin America region.
Recent Industry Developments :
Research and Development:
In August 2024, Professor Seung Hwan Ko's team from Seoul National University developed a multifunctional smart window, which is used to
lower indoor temperature with less power usage.
The smart window market was valued at USD 5,880.39 Million in 2024 and is projected to grow to USD 11,519.28 Million by 2032.
Which is the fastest-growing region in the smart window market? +
Asia-Pacific is the region experiencing the most rapid growth in the smart window market.
What specific segmentation details are covered in the smart window report? +
The smart window report includes specific segmentation details for type, technology, installation, application, and region.
Who are the major players in the smart window market? +
The key participants in the Smart window market are Gauzy (Israel), Smart Window Colorado (US), Innovative Glass Corporation (US), Polytronix, Inc. (US), SageGlass (US), Gentex Corporation (US), Stellaris Corporation (US), ChromoGenics (Sweden), L.G. (South Korea), and View Inc. (U.S).
Amit Sati is a Senior Market Research Analyst in the Research team of Consegic Business Intelligence. He has specialization in ICT Domain. He is client-focused, understands multiple research methods, holds strong analytical skills, in-depth presentation, and reporting skills. Amit is industrious with his research work and has sturdy attention to details. He has capability of pattern recognition within statistics, holds strong analytical mind, great training abilities and capability to quickly gel with fellow mates.