Global Android STB and TV Market to Reach USD 245.84 Billion by 2031 | CAGR of 13.9%
Category : Semiconductor And Electronics | Published Date : Nov 2024 | Type : Press Release
Android STB and TV Market Scope & Overview:
As per the Consegic Business Intelligence newly published report, the Android STB and TV Market size was valued at USD 86.50 Billion in 2023 and is projected to reach USD 245.84 Billion by 2031, growing at a CAGR of 13.9% from 2024 to 2031. Android STB and TV systems, which combine set-top boxes (STBs) and smart TVs running on the Android platform, offer users access to various entertainment content, applications, and services. Key features include internet connectivity, gaming capabilities, built-in Bluetooth, and Wi-Fi, supporting a seamless entertainment experience.
The report comprises the Android STB and TV Market Share, Size & Industry Analysis, By Type (Android STB, Android TV), Technology (Satellite/DTH, Internet Protocol Television (IPTV), Cable), Resolution (HD, Full HD, 4K, Others), Sales Channel (Online, Offline), End-User (Residential, Commercial), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa), and Forecast, 2024-2031.
The report contains detailed information on Android STB and TV Market Trends, Opportunities, Value, Growth Rate, Segmentation, Geographical Coverage, Company Profile, In-depth Expert Analysis, Revenue Forecast, Competitive Landscape, Growth Factors, Restraints or Challenges, Environment & Regulatory Landscape, PESTLE Analysis, PORTER Analysis, Key Technology Landscape, Value Chain Analysis, and Cost Analysis.
Increasing internet penetration and rising demand for high-quality content are driving market growth. Additionally, the adoption of high-resolution formats like 4K presents significant growth opportunities.
Segmental Analysis :
Based on type, the market includes Android STB and Android TV.
- Android STB held the largest share in 2023, driven by its affordability, user-friendly interface, and ability to transform standard TVs into smart TVs.
- Android TV is projected to grow at the fastest CAGR due to rising demand for over-the-top (OTT) content and integration with 5G, 4G, and LTE networks.
Based on technology, the market is segmented into satellite/DTH, IPTV, and cable.
- IPTV dominated the market with a 51.49% share in 2023, driven by increased internet and broadband penetration and consumer preference for on-demand video services.
- IPTV is also anticipated to register the fastest growth during the forecast period due to advancements such as Bluetooth Low Energy (BLE), 4K resolution, and voice-enabled remote control.
Based on resolution, the market is categorized into HD, Full HD, 4K, and others.
- Full HD held the largest share in 2023, with widespread availability and consumer preference for clear and detailed visuals.
- 4K resolution is expected to grow at the highest CAGR, driven by the immersive viewing experience and growing availability of 4K content from broadcasters and streaming services.
Based on sales channel, the market is divided into online and offline channels.
- Offline sales accounted for the largest share in 2023, providing customers with benefits like product inspection and immediate purchases.
- Online channels are expected to witness the fastest growth due to changing consumer preferences and the convenience of online shopping.
Based on end-user, the market includes residential and commercial.
- Residential accounted for the largest share in 2023 and is anticipated to register the fastest growth during the forecast period, driven by the rise in smart home adoption and high-speed internet availability.
Based on regions, the global market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
- North America led the market in 2023, fueled by increasing OTT content consumption and high-speed internet penetration.
- Asia-Pacific is anticipated to grow at the highest CAGR, with expanding internet usage and rising demand for streaming services in countries like China and India.
| Report Attributes | Report Details |
| Study Timeline | 2018-2031 |
| Market Size in 2031 | USD 245.84 Billion |
| CAGR (2024-2031) | 13.9% |
| By Type | Android STB, Android TV |
| By Technology | Satellite/DTH, Internet Protocol Television (IPTV), Cable |
| By Resolution | HD, Full HD, 4K, Others |
| By Sales Channel | Online, Offline |
| By End-User | Residential, Commercial |
| By Region | North America(U.S., Canada, Mexico) Europe(U.K., Germany, France, Spain, Italy, Russia, Benelux, Rest of Europe) APAC(China, South Korea, Japan, India, Australia, ASEAN, Rest of Asia-Pacific) Middle East & Africa(GCC, Turkey, South Africa, Rest of MEA) LATAM(Brazil, Argentina, Chile, Rest of LATAM) |
Top Key Players & Competitive Landscape :
The competitive landscape encompasses major innovators, aftermarket service providers, industry giants, and niche players, all of which are thoroughly examined by Consegic Business Intelligence in terms of their strengths, weaknesses, and value-addition potential. This report includes detailed profiles of key players, market share analysis, mergers and acquisitions, resulting market fragmentation, and emerging partnership trends and dynamics.
List of prominent players in the Android STB and TV Industry:
- Apple (USA)
- Dish Network Corporation (USA)
- Shenzhen Skyworth Digital Technology Co., Ltd. (China)
- ARRIS International Limited (USA)
- HUMAX Co. Ltd. (South Korea)
- Roku, Inc. (USA)
- Huawei Technologies Co. (China)
- EchoStar Corporation (USA)
- Humax (South Korea)
- Sagemcom (France)
- Skyworth (China)
Recent Industry Developments :
- In May 2024, RT-RK launched the RK-2000 series of Android STBs with features like EPG, HbbTV, and DLNA for enhanced user experience.
- In January 2024, Vantiva acquired CommScope Home Networks, expanding its client base and product offerings in the Android STB market.
- In March 2024, Proximus partnered with 3SS to launch new Pickx applications for Apple TV and Android devices, enhancing multiscreen capabilities.
