- Summary
- Table Of Content
- Methodology
Helichrysum Oil Market Size:
Helichrysum Oil Market size is estimated to reach over USD 77.71 Billion by 2032 from a value of USD 51.57 Billion in 2024 and is projected to grow by USD 53.37 Billion in 2025, growing at a CAGR of 5.30% from 2025 to 2032.
Helichrysum Oil Market Scope & Overview:
Helichrysum oil is a naturally concentrated essential oil that is extracted from the flowers and leaves of the Helichrysum italicum plant, which belongs to the Asteraceae family and is extracted through the distillation process. It has numerous uses in holistic healing, skincare, and aromatherapy. It is used as a tool for enhancing both the physical and mental well-being of an individual because of its anti-microbial, anti-inflammatory, and antibacterial properties. These oils are beneficial in various applications including cosmetics and personal care, food and beverages, and pharmaceutical products among others. Moreover, the growing trend towards natural solutions for skincare, and the growing requirement for aromatherapy products are influencing the growth of the helichrysum oil market.
Helichrysum Oil Market Insights:
Helichrysum Oil Market Dynamics - (DRO) :
Key Drivers:
Development of Novel Aroma Diffusers for Aroma Therapy is Propelling the Market Growth
The increase in popularity of aromatherapy is propelling the use of helichrysum oil because of its therapeutic properties. It has a sweet smell, which helps reduce stress and anxiety, promotes relaxation, and helps maintain mental and emotional well-being. As people are it is particularly known because of its properties. Aromatherapy is a therapeutic practice conducted using essential oils for therapeutic care. Helichrysum oils are essential oils that contain a compound known as diketones which contains properties such as anti-inflammatory, and anti-bacterial. Aromatherapies diffuse this oil to help with respiratory issues and other conditions such as anxiety, depression, nausea, and insomnia.
The growing popularity of holistic and natural remedies among consumers is driving the market. Its ability to help people relax and reduce stress corresponds with the growing interest in wellness practices. It is incorporated in aromatherapy accessories such as necklaces, bracelets, and keychains which contain absorbent materials where the essential oil is applied and the individual can sniff it throughout the day. Moreover, aromatherapy is generally provided by using aroma sticks and aroma diffusers, where the essential oils are diffused for therapeutic purposes. Various types of aroma diffusers are developed to offer aroma therapy.
- For instance, in March 2022, Yanko Designs launched its aroma diffuser which does not require batteries or electricity. It contains an innovative design with a metal frame, a fan blade, and a candle which helps to spread the aroma around the room.
Thus, the use of the oil in aromatherapy is boosting the helichrysum oil market growth.
Rising Demand for Natural Skin Care Products is Boosting the Growth of the Market.
Helichrysum oils are highly regarded in skincare products because of their anti-inflammatory, anti-oxidant, and skin regeneration properties. Individuals are shifting their preferences toward the use of natural skin care products because of the awareness of the risks associated with the use of synthetic ingredients in conventional skincare products.
This oil provides a safe and natural remedy for skin conditions such as inflammation, acne, and scars. They are incorporated in anti-aging formulations because of their properties to increase collagen production, enhance elasticity, and reduce the appearance of wrinkles. Furthermore, because of their inflammatory properties, these oils are used to reduce the inflammation caused because of eczema, by soothing the irritated skin. They contain good moisturizing properties. These oils are added to moisturizing creams because of their hydrating, healing, and rejuvenating, properties.
- For instance, in July 2020, Codex Beauty announced the patent of Biacomplex which is a product formulated for soothing, calming, nourishing, moisturizing, and hydrating skin. The formulation includes the bled of oils extracted from Calendula officinalis, Helichrysum italicum, and Symphytum officinale plants.
Thus, the demand for natural skin care products is boosting the helichrysum oil market growth.
Key Restraints :
Alternate Oils in the Market Impact the Helichrysum Oil Market
The commercialization of other oils hinders the growth of the market. The growth of helichrysum oils is hindered by the competition from oils that offer similar benefits. Despite the numerous benefits of these oils, consumers look for a variety of oils that offer similar or more beneficial options such as tea tree, peppermint, lavender, lemon oil, and eucalyptus oil among others. Eucalyptus oil is a form of essential oil that is utilized in various applications including foods and beverages, animal feed, personal care products, and others. They act as an excellent repellent to avoid insects. Various novel repellents are introduced that generally contain eucalyptus oil along with other oil blends.
- For instance, in 2023, Murphy's Natural introduced a new insect repellent kit that consists of lemon, and eucalyptus oil insect repellent spray that is known to repel mosquitoes for up to 6 hours.
The emergence of blended essential oil products that combine multiple beneficial oils further drives the need for alternate essential oils, restricting the helichrysum oil market demand.
Future Opportunities :
Surge in the Cosmetic Industry Creates Potential Opportunities
Helichrysum oil has become essential because of its natural advantages in cosmetic and personal care products. It adds light fragrance to hair care products such as shampoos and conditioners, along with other hair benefits such as scalp treatment and nourishment to hair. The oil's scent enhances the sensory experience of personal care products such as soaps, and shampoos. Products such as deodorants use the antimicrobial qualities of the oil to control odors. Furthermore, because of their calming properties, these oils are used in ointments, balms, and other products. The various uses of the oil make it a good option for enhancing the appeal and formulation of cosmetics and personal care products as consumer preferences shift towards natural and multifunctional ingredients.
- For instance, according to India Brand Equity Foundation, in December 2023, reported that the overall cosmetic industry is estimated to reach USD 450 billion by 2025.
Thus, the market analysis shows that the rise in the application of oil in the cosmetic industry is boosting the helichrysum oil market opportunities.
Helichrysum Oil Market Segmental Analysis :
By Nature:
Based on nature, the market is bifurcated into conventional and organic.
Trends in the Nature:
- The rising trends towards the use of organic solutions in various applications are influencing the expansion of the segment.
The organic segment accounted for the largest market share in 2024 and is also expected to register the fastest CAGR during the forecast period.
- Organic helichrysum oil is extracted from helichrysum flowers using natural and environmentally friendly methods, without the use of pesticides, insecticides, or genetically modified organisms.
- This means that certified oils are a more eco-friendly and natural option, free from any additives or harmful chemicals.
- People who prefer organic and sustainable products for aromatherapy, personal care, and holistic wellness routines tend to be drawn to these oils.
- These are widely used in different products, such as medicines, skincare items, and shampoos.
- Recently, new organic shampoos have been launched for individuals who prefer organic products.
- In August 2023, Sky Organic launched its range of organic shampoos. These products contain organic formulations and are not harmful to the hair.
- Thus, the use of organic products is boosting the helichrysum oil market trends.
By Source:
The source segment is categorized into leaves, flowers, and others.
Trends in the Source:
- There is a growing awareness and demand for ethically sourced helichrysum oil which is influencing the segment.
The flowers segment accounted for the largest market share of the total helichrysum oil market share in 2024 and is expected to register the fastest CAGR during the forecast period.
- Helichrysum oil is generally extracted from the helichrysum flower. The oil is extracted through a method known as steam distillation.
- The method involves passing steam through the plant material that causes the essential oil to evaporate with the steam.
- The mixture of steam and oil is then condensed back to obtain the liquid form which separates the essential oil and water.
- The oil contains rich anti-inflammatory and antioxidant properties and often contains compounds such as terpenoids and flavonoids.
- These essential oils are commonly used in aroma therapy as the pleasant smell of helichrysum induces a calming effect which helps in reducing stress and anxiety.
- Furthermore, the oil provides relief from various pains such as headaches, and muscle soreness.
- Additionally, new oil products are launched for the treatment of these conditions.
- In June 2022, Berje Inc. launched helichrysum oil which is directly extracted from the flowers of helichrysum plant. The oil is further used in homeopathic remedies and modern perfume industries.
- Thus, the analysis of the segment shows that the aforementioned factors are propelling the helichrysum oil market demand.
By Application:
The application segment is categorized into aromatherapy, cosmetics and personal care products, pharmaceutical products, food and beverages processing, and others.
Trends in the Application:
- The growing demand for helichrysum oil in skincare because of its anti-inflammatory, and anti-microbial properties.
The aromatherapy segment accounted for the largest market share of 31.42% of the total helichrysum oil market share in the year 2024.
- The aromatherapy sector is experiencing a rise due to the rise in innovative materials and the launch of new and advanced products.
- Helichrysum oil is a popular choice in aromatherapy due to its energizing and healing properties.
- When inhaled or diffused, its refreshing aroma creates mental clarity, reduces stress, and improves general well-being.
- It is also used as a therapeutic tool to relieve sinus pressure, clear congestion, and soothe the respiratory system.
- To take advantage of its health-promoting properties, it is used in diffusers, steam inhalation, or added to massage oils.
- In April 2023, Pura launched a car fragrance diffuser that is placed in cars for on-the-go relaxation. These diffusers utilize various scents and essential oils including helichrysum oil and others.
- Thus, the use of helichrysum oil in aromatherapy is driving the helichrysum oil market expansion.
The pharmaceutical products segment is expected to grow at the fastest CAGR over the forecast period.
- Helichrysum oil has various applications in the pharmaceutical sector owing to its antioxidant, antimicrobial, antifungal, and anti-inflammatory properties.
- Due to its therapeutic properties, it is very important to the pharmaceutical sector.
- Moreover, the oil contains anti-inflammatory and analgesic properties, which are incorporated in topical formulations that reduce pain in the muscles and joints, offering a natural substitute for pharmaceutical painkillers.
- The anti-inflammatory, antimicrobial, and antiseptic properties of the oil are used in pharmaceutical products to treat skin conditions such as acne, irritation, and rashes.
- Its anti-bacterial and decongestant properties, it is a vital component for respiratory treatment that relieves cough and congestion.
- These treatments generally include cough syrups, inhalers, chest rubs, and stream pods.
- Thus, segmental analysis portrays that the use of oil in pharmaceutical products is boosting the helichrysum oil market trends.
Regional Analysis:
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
North America accounted for the highest market share at 34.77% and is estimated to reach over USD 25.19 Billion by 2032 from a value of USD 17.11 Billion in 2024 and is projected to grow by USD 17.67 Billion in 2025. In North America, the U.S. accounted for the highest market share of 65.15% during the base year of 2024. As per the helichrysum oil market analysis, due to the health and wellness trend, North America's preference for natural and organic products is growing which has raised the demand for essential oils including the helichrysum. It generally contains anti-inflammatory and antioxidant properties that make it one of the preferred ingredients for skin care and skincare products. Moreover, individuals find it easy to incorporate helichrysum oil into their daily regime because of its availability in various retail outlets and e-commerce resources.
- The Census Bureau of the Department of Commerce, in November 2023, reported that the retail e-commerce sales in the third quarter of 2023 are observed to be USD 284.1 billion.
Asia Pacific is expected to witness the fastest CAGR over the forecast period 6.1% during 2025-2032. Helichrysum oil is mostly used in the cosmetics and pharmaceutical sectors. It contains medical properties such as anti-inflammatory, antibacterial, and antioxidant which is used for the treatment of skin conditions, hypertension, and infections. It is incorporated into the pharmaceutical sector for the production of medicine and therapy. Furthermore, a significant surge in the pharmaceutical sector in Asia Pacific is driving the market.
- According to the report in August 2023, by the Indian Brand Equity Foundation the current market size of the Indian pharmaceuticals sector is USD 22.52 billion in 2024 and is expected to reach USD 130 billion by 2030.
Thus, as per the helichrysum oil market analysis, the incorporation of the oil in various industries is boosting the market in the region.
Top Key Players & Market Share Insights:
The Helichrysum oil market is highly competitive with major players providing precise measurement between objects to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the global helichrysum oil market. Key players in the helichrysum oil industry include-
- Young Living Essential Oils, LC. (US)
- dōTERRA (Us)
- Hollywood Secrets (India)
- Helichrysum Croatia(Balkan)
- Aromatics International(U.S.)
- R.K's Aroma(India)
- Aroma Tierra(Dubai)
- Nomad Botanicals (US)
- ArOmis Aromatherapy (US)
- Nature's Sunshine Products, Inc. (Japan)
- Rocky Mountain Oils(U.S.)
- NOW® Foods(U.S.)
- Immortelle Therapy(U.S.)
Recent Industry Developments :
Product Launches:
- In October 2020, doTERRA announced the launch of its new essential oil products and diffusers. The new products include Helichrysum Touch, LaLuz Diffuser, Roam Diffuser, Balance Bath Bar, and Dawn Aroma Humidifier. Helichrysum Touch is the perfect blend of helichrysum oil and fractionated Coconut Oil, which is used to attain radiant skin.
Helichrysum Oil Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 77.71 Billion |
| CAGR (2025-2032) | 5.3% |
| By Nature |
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| By Source |
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| By Application |
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| By Region |
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| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
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Key Questions Answered in the Report
How big is the helichrysum oil market? +
In 2024, the helichrysum oil market is USD 51.57 Billion.
Which is the fastest-growing region in the helichrysum oil market? +
Asia Pacific is the fastest-growing region in the helichrysum oil market.
What specific segmentation details are covered in the helichrysum oil market? +
Nature, Source, Application the segmentation details covered in the helichrysum oil market
Who are the major players in the helichrysum oil market? +
Young Living Essential Oils, LC, doTERRA, Hollywood Secrets, Nomad Botanicals, ArOmis Aromatherapy, Nature's Sunshine Products, Helichrysum Croatia, Aromatics International, Rocky Mountain Oils, NOW Foods, Immortelle Therapy, R.K's Aroma, Aroma Tierra
