- Summary
- Table Of Content
- Methodology
Eye Tracking Market Size:
Eye Tracking Market Size is estimated to reach over USD 8,411.31 Million by 2032 from a value of USD 1,353.27 Million in 2024 and is projected to grow by USD 1,676.92 Million in 2025, growing at a CAGR of 29.9% from 2025 to 2032.
Eye Tracking Market Scope & Overview:
Eye tracking is a technology that measures and records eye movements and gaze patterns. It is used in a variety of fields, including marketing, psychology, and user experience research, to understand how people visually interact with their environment. Eye tracking can provide valuable insights into where people look, what they pay attention to, and how their visual attention is influenced by different stimuli.
Eye Tracking Market Dynamics - (DRO) :
Key Drivers:
Increasing demand for eye tracking solutions in marketing and advertising research to provide insights into consumer behavior is driving market growth
Eye tracking is used to determine where consumers are looking on a website, advertisement, or product packaging, and the information gathered is used to optimize the design of these materials. Additionally, eye tracking is also used to measure how engaged consumers are with marketing materials. For example, by tracking how long consumers spend looking at different elements of an advertisement, marketers can determine which elements are most effective at capturing attention and interest. Moreover, eye tracking is also used to test the effectiveness of different advertising campaigns. By tracking how consumers respond to different ads, marketers determine which ads are most effective at capturing attention and driving conversions, further contributing to the eye tracking market expansion.
- For instance, in June 2021, Tobii Pro expanded its Sticky platform to include mobile eye tracking, for the self-service marketing and advertising research tool. Sticky allows researchers to gather data on consumer behaviour across desktop, laptop, and mobile devices. This new mobile capability enables advertisers and packaging designers to study how users interact with content on smartphones, measuring ad impact, user reactions, and the effectiveness of packaging design and product details. This enhancement provides a more comprehensive understanding of consumer behaviour across different platforms.
Thus, growing need for insights into consumer behavior, particularly in marketing and advertising research, are driving the eye tracking market expansion.
Key Restraints:
Eye tracking technology raises significant privacy concerns which is restraining the growth of global market
Eye trackers capture highly personal information, including gaze patterns, pupil dilation, and even subtle emotional responses. The data can reveal a person's interests, preferences, and potentially even health conditions. The data collected could be used for targeted advertising, surveillance, or even manipulation. Companies could build detailed profiles of individuals based on their eye movements, leading to intrusive marketing tactics or discriminatory practices. Moreover, growing privacy concerns are likely to lead to stricter regulations and legal frameworks surrounding the collection and use of eye tracking data. These regulations could increase the cost and complexity of implementing eye tracking technology, further hampering market growth.
Thus, as per the market analysis, the significant privacy concerns surrounding this technology are impeding the global eye tracking market share.
Future Opportunities :
Increasing integration of eye tracking technology with assistive communication devices (AAC) is projected to create potential eye tracking market opportunities
Eye tracking allows individuals with conditions like cerebral palsy, Rett syndrome, or ALS to control computers and communication devices using only their eye movements. By providing a hand-free method of interaction, eye tracking empowers these patients as they can control their environment, access information, and participate in social interactions. Moreover, the ability to communicate and interact more effectively significantly improves the quality of life for these individuals. It is expected to reduce feelings of isolation, increase self-esteem, and enhance overall well-being.
- For instance, Tobii released the TD I-Series, a speech-generating device controlled by eye gaze. Designed specifically for individuals with conditions like cerebral palsy, Rett syndrome, or ALS, this Windows-based device uses Tobii's leading eye-tracking technology to enable communication and independent living.
Hence, based on the analysis, integration of eye tracking with assistive communication devices (AAC) presents significant eye tracking market opportunities.
Eye Tracking Market Segmental Analysis :
By Component:
Based on component, the market is bifurcated into Hardware and Software.
Trends in the Component:
- Wearable eye trackers, including glasses or head-mounted devices, are gaining popularity, especially in VR/AR applications to offer more immersive tracking experiences.
- Software solutions are providing more intuitive and user-friendly tools for data visualization and analysis, enabling researchers and marketers to interpret the insights gained from eye tracking data.
Hardware accounted for the largest revenue share in 2024
- Eye tracking hardware is becoming smaller and less intrusive, crucial for integration into devices (smartphones, AR/VR headsets) and for making the experience more comfortable for users.
- Advancements in sensors and processing power are leading to precise eye tracking with higher sampling rates, allowing for capturing subtle eye movements and faster responses.
- Moreover, cameras with improved resolution and frame rates capture more detailed eye movement data, leading to more accurate tracking, important for applications, such as medical diagnostics and research, further fueling the eye tracking market trend.
- Advanced image processing algorithms enhance the quality of eye tracking data by reducing noise and compensating for variations in lighting and other environmental factors.
- For instance, SR Research Ltd. released the EyeLink 1000 Plus, a video-based eye tracker capable of binocular sampling at up to 2000Hz. Its customizable design, including various mounting options, lenses, and tracking modes (head-fixed and head-free), makes it adaptable for diverse research scenarios. The EyeLink 1000 Plus also integrates with other research tools like EEG, fMRI, MEG, and ECoG.
- Thus, as per the analysis, the aforementioned factors are driving the hardware eye tracking market size.
Software is predicted to witness the fastest growth during the forecast period
- Eye tracking software is using AI and machine learning to analyze gaze data in more sophisticated ways including emotion recognition, attention mapping, and predictive modelling.
- Software development kits and APIs are making it easier to integrate eye tracking into other applications.
- Moreover, the emergence of advanced technologies including remote head pose and gaze tracking technology is also bolstering the eye tracking market trend.
- For instance, Eyeware released GazeSense SDK, a software development kit designed to simplify eye tracking integration for researchers and developers. The SDK offers a streamlined solution for building eye tracking prototypes, bypassing the complexities of full-scale integration. Featuring a user-friendly interface and broad sensor support, GazeSense enables the incorporation of eye and head tracking into applications and devices across various platforms, with support for both C++ and Python programming languages.
- Therefore, as per eye tracking market analysis, the aforementioned factors are predicted to drive the software segment growth.
By Location:
Based on location, the market is bifurcated into Remote and Mobile.
Trends in Location:
- Remote eye tracking, where the user is positioned in front of a screen-based tracker, used in usability testing, market research, and psychology research.
- Mobile eye tracking, where the tracker moves with the user (e.g., wearable glasses or integrated into a mobile device), is gaining momentum because it allows for real-world studies.
Remote segment accounted for the largest revenue share in 2024
- Cameras used in remote eye tracking systems are sensitive, capturing subtler eye movements and getting more reliable data, thus driving the eye tracking market trend.
- Remote eye tracking is ideal for understanding how people interact with digital interfaces and also for analyzing how viewers engage with online ads or static visuals.
- For instance, GAZE INTELLIGENCE launched LogicOne, a new remote eye tracking solution designed for behavioral studies and research. LogicOne offers high-performance tracking at 60/120/250Hz and is user-friendly, making it suitable for a wide range of applications. These include marketing research, psychology, cognitive sciences, UX research, ergonomics, human factors, linguistics, training, and education.
- Therefore, the aforementioned benefits are bolstering the remote eye tracking market size.
Mobile segment is projected to register the fastest growth during the forecast period
- Glasses-mounted systems are the most common form of mobile eye tracking as they are lighter, comfortable, and more accurate.
- Head-mounted displays (HMDs) allow for more realistic interactions in virtual environments.
- Some smartphones are starting to incorporate eye tracking technology directly into the device for mobile UX research and contextual advertising.
- For instance, gazePoint has launched GP3-Mobile Eye Tracking System, specifically designed for research and testing on smartphones and tablets. The system enables the capture of eye tracking data during natural interactions with mobile devices. The GP3-Mobile is designed for quick setup and ease of use, a practical tool for mobile user experiences research and related studies.
- In conclusion, as per the market analysis, growing adoption of mobile segment owing to the above-mentioned benefits is contributing notably in spurring market demand.
By Application:
Based on the application, the market is segmented into healthcare, retail, research, automotive, consumer electronics, and others.
Trends in the Application:
- Eye tracking is used to analyze how users interact with e-commerce websites, identify areas of interest, and improve the user experience.
- Eye tracking is being integrated into cars to monitor driver’s attention and detect signs of fatigue or distraction, which help prevent accidents by providing warnings.
Healthcare accounted for the largest revenue share of 38.20% in the year 2024
- Eye tracking is proving invaluable in detecting and monitoring conditions like Alzheimer's Disease, Parkinson's Disease, ADHD, and Traumatic Brain Injury.
- Technology assists in the diagnosis and management of conditions including Glaucoma and Macular Degeneration.
- By encouraging the weaker eye to focus, eye tracking can help improve vision.
- Moreover, the increasing government initiatives in digital health is also boosting the eye tracking market.
- For instance, in September 2021, Indian government launched Ayushman Bharat Digital Mission (ABDM) is a three-year initiative aimed at overhauling India's digital healthcare infrastructure. With a vision of creating a robust system, the ABDM seeks to improve healthcare accessibility, efficiency, and transparency by leveraging Digital Public Infrastructure (DPI). This DPI will facilitate seamless interoperability in digital health transactions, ultimately revolutionizing how healthcare is delivered and managed across the nation.
- Therefore, as per the market analysis, the aforementioned factors are contributing significantly in accelerating the eye tracking market trend in healthcare sector.
Research sector is predicted to witness the fastest growth during the forecast period
- Eye tracking is a cornerstone of research on attention, memory, decision-making, and visual perception. It helps researchers understand how people process information, make choices, and interact with their environment.
- The growing trend of utilizing eye tracking to provide insights into cognitive processes like reading, language comprehension, and problem-solving. It helps researchers understand how people acquire knowledge and perform complex tasks.
- Eye tracking is crucial for designing user-friendly interfaces and evaluating the effectiveness of websites, software, and other interactive systems.
- For instance, in July 2024, Integral Ad Science (IAS) expanded its Quality Attention measurement product to include mobile in-app environments, offering researchers a new tool for studying user engagement with mobile advertising. Quality Attention combines traditional media quality metrics with eye-tracking data and machine learning, providing a unified approach to measuring attention.
- Subsequently, the growing need for eye tracking tools in research is boosting the market share.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 341.93 Million in 2024. Moreover, it is projected to grow by USD 425.02 Million in 2025 and reach over USD 2,203.76 Million by 2032. Out of these, China accounted for the largest revenue share of 32.6% in 2024.
The Asia Pacific region is witnessing significant investments in healthcare infrastructure and a rising awareness of advanced medical technologies. This is driving the adoption of this technology in healthcare for applications like neurological disorder diagnosis, vision therapy, and assistive communication. In addition, the Asia Pacific region has a massive and rapidly growing gaming and entertainment industry. Eye tracking is being integrated into games and VR/AR experiences to enhance user engagement and create more immersive environments, driving significant demand for technology.
- For instance, according to the Indian Government, fueled by rapid expansion of digital infrastructure, online gaming in India has seen explosive growth. A recent report projects the market to reach Rs 11,900 crore by FY23, a significant jump from Rs 4,400 crore in FY18 and a dramatic increase from just Rs 2,000 crore in FY14.
North America was valued at USD 517.44 Million in 2024. Moreover, it is projected to grow by USD 640.13 Million in 2025 and reach over USD 3,152.56 Million by 2032.
North America is home to numerous universities and research centers conducting cutting-edge studies in fields like psychology, neuroscience, and human-computer interaction, fueling the demand for this technology as a critical research tool. Furthermore, significant venture capital funding supports startups developing next-generation solutions. Additionally, the presence of major tech giants including EyeTech Digital Systems, Inc., SR Research, and AdHawk Microsystems are bolstering the market size.
- For instance, in March 2021, AdHawk Microsystems launched AdHawk MindLink, a wearable eye tracking system touted as the fastest available. These lightweight glasses capture precise eye movement data, offering valuable insights into human behavior, and ocular and neurological health. AdHawk MindLink is designed to be faster and more power-efficient than competing systems while also providing the high-quality data necessary for medical research.
As per the eye tracking market analysis, Europe has a long history of research in psychology, neuroscience, and related fields, creating a consistent demand in academic settings. Additionally, European healthcare systems are generally advanced, and there's growing interest in using technology for diagnostics, treatment, and assistive technologies. Latin American countries are experiencing economic increase, which is leading to a growing demand for consumer electronics and entertainment, driving adoption in these sectors. Further, the retail and advertising sectors are growing in the MEA region, and there's increasing interest in using eye tracking to understand consumer behavior.
Top Key Players and Market Share Insights:
The market is highly competitive with major players providing eye tracking to the national and international markets. key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the market. Key players in the eye tracking industry include-
- Tobii AB [Sweden]
- SR Research Ltd. [Canada]
- iMotions A/S [Denmark]
- Gazepoint Research Inc. [Canada]
- EyeTech Digital Systems, Inc. [USA]
- EyeTracking, Inc. [USA]
- Mirametrix Inc. [Canada]
- Seeing Machines Ltd. [Australia]
- Smart Eye AB [Sweden]
- AdHawk Microsystems [Canada]
Recent Industry Developments :
Partnerships & Collaborations:
- In May 2024, Apple unveiled new accessibility features, most notably Eye Tracking for iPad and iPhone. The AI-powered feature allows users with physical disabilities to control their devices using only their eyes. Leveraging the front-facing camera and on-device machine learning, Eye Tracking enables navigation and interaction within apps, including accessing buttons and gestures, without requiring any additional hardware.
- In April 2021, Tobii and NVIDIA partnered to improve VR image quality using eye tracking. This collaboration led to the HP Reverb G2 Omnicept Edition VR headset, which features both Tobii Eye Tracking and NVIDIA VRSS 2.
Eye Tracking Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2018-2032 |
| Market Size in 2032 | USD 8,411.31 Million |
| CAGR (2025-2032) | 29.9% |
| By Component |
|
| By Location |
|
| By Application |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the eye tracking market? +
The eye tracking market size is estimated to reach over USD 8,411.31 Million by 2032 from a value of USD 1,353.27 Million in 2024 and is projected to grow by USD 1,676.92 Million in 2025, growing at a CAGR of 29.9% from 2025 to 2032.
What specific segmentation details are covered in the eye tracking report? +
The eye tracking report includes specific segmentation details for component, location, application, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the eye tracking market, the mobile eye tracking systems is the fastest-growing segment during the forecast period.
Who are the major players in the eye tracking market? +
The key participants in the eye tracking market are Tobii AB [Sweden], SR Research Ltd. [Canada], iMotions A/S [Denmark], Gazepoint Research Inc. [Canada], EyeTech Digital Systems, Inc. [USA], EyeTracking, Inc. [USA], Mirametrix Inc. [Canada], Seeing Machines Ltd. [Australia], Smart Eye AB [Sweden], and AdHawk Microsystems [Canada].
