Education PC Market - Size, Share, Industry Trends, and Forecasts (2024 - 2031)

By Type:

Based on the type, the market is segmented into laptops, desktops, tablets, and others.

Trends in the type:

• The expansion of Artificial Intelligence (AI) and Machine Learning (ML) is leading to an increased interest in learning these subjects. This surge in interest is expected to boost the demand for educational PCs.
• The emergence of remote learning and digital classrooms is fueling a growing preference for portable devices such as laptops and tablets.

The laptops segment accounted for the largest revenue share in the year 2023 and is anticipated to register the fastest CAGR growth during the forecast period.

• The laptop segment is growing due to its portability and technological advancements. The improvements in processing power, battery life, and overall performance make laptops an increasingly attractive option for educational use.
• The rise of remote and hybrid learning models, accelerated by the COVID-19 pandemic, further enhances the suitability of laptops. They allow effective access to digital resources and collaboration from various locations.
• Additionally, laptops provide a balance of performance and cost-effectiveness, making them a more accessible option for many educational institutions and households.
• In March 2023, Optiemus Electronics announced a partnership with Primebook to manufacture laptops, marking Optiemus's entry into the laptop manufacturing market. The collaboration aims to produce the innovative Primebook 4G, an Android 11-based laptop designed for students and learners. They planned to manufacture around 100,000 laptop units for Primebook.
• Thus, the market analysis concludes that the portability and technological advancements in features of laptops and the rising hybrid learning environment are driving the laptop segment of the education PC market trends.

By Operating System:

Based on the operating system, the market is segmented into Windows, Linux, Mac OS, Android, IOS, and others.

Trends in the operating system:

• There is a growing trend of operating systems incorporating cloud services for tasks such as storage, backup, and others.
• Unique operating systems are being developed specifically for Internet of Things (IoT) devices and edge computing.

The windows segment accounted for the largest revenue share in the year 2023 and is anticipated to register the fastest CAGR growth during the forecast period.

• In February 2024, Lenovo introduced its latest generation of laptops, including the ThinkPad T14 I Gen 5, ThinkPad T14s Gen 5, ThinkPad T16 Gen 3, ThinkPad X12 Detachable Gen 2, and ThinkBook 14 2-in-1 Gen 4. These laptops are powered by Intel Core Ultra processors and Windows 11, providing a robust AI hardware and software ecosystem. They offer improved security, power efficiency, and immersive experiences.
• The widespread global recognition and use of Windows make it a familiar platform for users such as students and educators. Its compatibility with a broad range of software and applications makes it a versatile choice for educational purposes. The user-friendly interface of Windows, which is easy to navigate and use for users of all ages, is crucial in an educational context.
• As per the analysis, Windows offers robust support and a wealth of resources, which can be particularly advantageous for educational institutions. It also facilitates the integration of advanced technologies like cloud-based services, which are being increasingly utilized in education.

By Sales Channel:

Based on the sales channel, the market is bifurcated into online and offline.

Trends in the sales channel:

• Omnichannel platform helps Consumers with a seamless experience that combines online and offline shopping, requiring retailers to integrate their channels.

The online sales channel accounted for the largest revenue share in the year 2023 and is anticipated to register the fastest CAGR growth during the forecast period.

• The analysis shows that the growing preference for online shopping, especially among younger consumers, is a key factor driving the online sales channel. Moreover, online platforms offer a wider selection, competitive pricing, and convenient delivery options, making them an attractive choice for students and parents.
• As the new school year approaches, Lenovo's Back to School Sale offers a wide range of laptops at discounted prices, catering to all types of students. Laptops are available in various models like IdeaPad, ThinkPad, Yoga, and Legion. With a diverse lineup, Lenovo ensures there's a laptop for every budget, from economical options for younger students to high-performance machines for advanced studies.
• Thus, the wider options, offers, and prices available on online platforms are driving the education PC market demand.

By Application:

Based on the application, the market is segmented into primary education, secondary education, higher education, and others.

Trends in the application:

• Institutions of higher education are experiencing a shift towards digitalization, with an increasing number of courses and resources being offered online. This transition is propelling the need for PCs, as both students and teachers depend on these devices to access educational content and platforms on the internet.
• The surge in the merger of conventional in-class teaching with online digital resources is driving demand for these PCs.

Higher education accounted for the largest revenue in 2023 in the overall education PC market share.

• Higher education includes undergraduate studies, like bachelor's degree programs, and graduate studies, including masters and doctoral degree programs.
• The growing higher education segment in the market in 2023 is linked to factors such as increased academic standards in higher education institutions and the integration of advanced technologies like artificial intelligence (AI) in educational computers in the teaching and learning process.
• Furthermore, the analysis depicts that the transition to online education coupled with the growing skills gap in the labor market, has boosted the need for educational computers, particularly in higher education, where there is a focus on improving technical abilities.
• In March 2023, ASUS launched the world's first 14-inch 2-in-1 ruggedized laptops, the BR1402 and CR1102 series, designed specifically for students. They feature convertible touch-screen designs, garaged stylus, dual cameras, and long battery life, promoting hybrid learning and collaboration.
• Thus, the increased academic standards and the need for skill development in the higher education segment are driving the education PC market trends.

The secondary education segment is anticipated to register the fastest CAGR growth during the forecast period.

• Secondary education is the phase of formal learning that follows primary education and precedes higher education, catering to students aged 14 to 18, and focusing on equipping them with the skills needed for societal participation.
• The secondary education segment is driven by several factors. These include an increasing requirement for digital learning methods, such as videos, presentations, and interactive modules, which facilitate learning processes.
• Government initiatives worldwide to implement e-learning and digital education, aimed at enhancing learning and increasing literacy rates, are also contributing to this market expansion.
• The growing need for a standardized testing culture in the education sector and the increasing penetration of high-speed internet and broadband connections further boost the adoption of education PCs in secondary education.
• In the 2022-23 academic year, Aboriginal Hostels Limited achieved a significant milestone by providing all secondary students in hostels with laptops for educational, recreational, and personal use. The provision of laptops to all secondary students has become a standard practice at AHL, and students retain their laptops as they transition to further education and careers beyond school.
• Hence, the accelerated CAGR growth in this segment is fueled by the rising demand for digital learning, government initiatives, the need for standardized testing, and improved internet infrastructure.

Regional Analysis:

The regions covered are North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

North America is estimated to reach over USD 15,957.54 Million by 2031 from a value of USD 6,228.14 Million in 2023 and is projected to grow by USD 6,893.77 Million in 2024. The market for educational PCs is mainly driven by their deployment in K-12 education, higher education, corporate training, and others.

• In January 2023, LG Business Solutions at the Future of Education Technology Conference (FETC), is set to reaffirm its dedication to the evolving U.S. education market by unveiling its advanced new LG CreateBoard,(model TR3DK) and expanded LG Academy training initiatives. LG CreateBoard is designed to cater to the diverse needs of in-person, remote, and blended learning environments.

Furthermore, analysis shows that factors including the rise of remote and hybrid learning, increasing adoption of technology in classrooms, and growing emphasis on personalized and adaptive learning are projected to drive the market in North America during the forecast period.

Asia Pacific region was valued at USD 4,397.04 Million in 2023. Moreover, it is projected to grow by USD 4,873.42 Million in 2024 and reach over USD 11,444.89 Million by 2031. Out of the region's total education PC market share, china accounted for the maximum revenue share of 36.4%.

The Asia Pacific region's growing digital literacy and government initiative offer lucrative expansion prospects for the market. Additionally, the rising corporate training and education sector is driving education PC market growth.

• In July 2021, Under the Digital Schools initiative, Cognizant, is set to donate 3,730 tablets and 188 laptops, equipped with internet, across nine cities in six states, costing INR 6.7 crore. The project was executed in partnership with non-profits Nirmaan Organization and CBM India Trust.

As per the education PC market analysis, Europe is anticipated to witness a substantial rise that is backed by growing digital and remote learning. Companies invest in innovative technologies to cater to the increasing need for education PCs across the region.

The rise in increasing adoption of educational technologies, the growing expansion of the education sector, and others are anticipated to drive the educational PC market in African and Middle Eastern regions.

The Latin American market depicts cumulative expansion in countries such as Spain, Portuguese, and others as there is rising adoption of laptops and desktops in schools and educational institutes.