- Summary
- Table Of Content
- Methodology
Brown Rice Market Size:
The Brown Rice Market size is growing with a CAGR of 5.4% during the forecast period (2025-2032), and the market is projected to be valued at USD 15,146.68 Million by 2032 from USD 10,304.23 Million in 2024. Additionally, the market value for 2025 attributes to USD 10,780.63 Million.
Brown Rice Market Scope & Overview:
Brown rice is defined as the whole grain category. It retains its nutrient-rich bran and germ layers, unlike white rice which has these removed. This gives rice its characteristic brown color, nuttier flavor, and chewier texture. As a whole grain, it's packed with fiber, vitamins, minerals, amongst others. It is also contributing to improved digestion, blood sugar control, heart health, and weight management. It is available in various types like sweets, basmati, and others. This type of rice is a versatile ingredient used in diverse culinary applications. It requires a longer cooking time than white rice, but its nutritional benefits and diverse uses make it a popular grain.
Brown Rice Market Dynamics - (DRO) :
Key Drivers:
Growing Popularity of Whole Grains is Driving Market Growth
The increasing health awareness has led consumers to understand the nutritional value of whole grains like brown rice. They are incorporating this rice into their dietary preferences promoting whole grain consumption. This positive perception of whole grains is driving the market demand.
- For instance, in 2023, according to Oldways Whole Grains Council’s survey related to whole grain consumer insights stated that roughly 60% of American consumers are opting for whole grains for at least half of the time.
Furthermore, the variety and availability of this rice has made it easier for consumers to incorporate this nutritious grain into their diets. Thus, the growing requirement for whole grains is contributing to the brown rice market demand.
Increasing Prevalence of Diabetes is Contributing to Brown Rice Market Expansion.
Brown rice's lower glycemic index (GI) compared to white rice makes it a more suitable carbohydrate choice for individuals managing or at risk of developing diabetes. It promotes a slower rise in blood sugar. Growing awareness of dietary management for diabetes by including whole grains like brown rice, is having a positive impact on market growth.
- For instance, in 2024, according to NCBI, the prevalence of diabetes across the globe in adults ranging from 20 years old to 80 years old has increased significantly by 3 times since 2000.
Thus, as diabetes incidence increases along with brown rice's positive impact on blood sugar control, it is a key factor contributing to brown rice market expansion.
Key Restraints:
Wide Availability of Substitutes Hinder Brown Rice Market Growth.
Consumers have several options for healthy carbohydrates. A few of these include grains like quinoa, farro, barley, and oats, as well as other substitutes. They all offer similar nutritional profiles. Thus, the large number of options available hinders the demand for brown rice. Furthermore, aggressive marketing of competing grains and carbohydrates, are impacting the preference of the consumers. As brown rice being a commodity, there are fluctuations in price with an aggressive nature. This also contributes to the fluctuations in demand, particularly for imports and exports. In a few countries, culinary familiarity and regional dietary staples are of importance. This impacts the market need as consumers are more comfortable preparing and consuming other grains. Hence, the aforementioned factors are restraining brown rice market growth.
Future Opportunities :
Increase in Organic and Sustainable Farming to Create Brown Rice Market Opportunities.
The rise in consumer demand for healthier and environmentally conscious food choices is contributing to the need for organic and sustainably farmed brown rice. This preference shows that the consumers are willing to pay premium prices. This leads to enhancing profitability for farmers and producers who adopt these practices.
- For instance, according to Next IAS, India currently has roughly 1.7 million hectares of organic farming land and is expected to convert another 3.6 million hectares of land towards organic farming over the forecast period.
Government support and incentives contribute to these practices. This in turn increases the supply of organic and sustainably produced rice further creating brown rice market opportunities.
Brown Rice Market Segmental Analysis :
By Type:
Based on Type, the market is categorized into sweet, basmati, and others
Trends in Type:
- The growing inclination towards basmati rice as a premium product due to its superior quality
The basmati segment accounted for the largest Brown Rice market share of in 2024 and is expected to be the fastest growing segment over the forecast period.
- Brown basmati rice is the preferred brown rice type segment due to its unique flavor profile.
- Additionally, it shows a fluffy and separate texture when cooked. This distinguishes it from other rice varieties.
- Furthermore, its lower glycemic index compared to other rice’s makes it a favored choice for health-conscious consumers
- For instance, in 2022, Rivana Foods introduced new packaging outlook for its brand including basmati brown rice.
- Moreover, the perceived health benefits further contribute to its demand.
- As a result, based on the above-mentioned factors, the basmati segment is dominating the brown rice market demand as well as is expected to continue its dominance over the forecast period.
By Nature:
The nature segment is categorized into organic and conventional
Trends in the Nature:
- Consumers are willing to pay more for organic brown rice as they are considered healthier, safer, and environmentally friendly.
The conventional segments accounted for the largest market share in 2024.
- Conventional brown rice currently maintains its position as the dominant segment majorly due to its lower price point. This has contributed to making it a more accessible option for a wider range of consumers.
- The affordability of conventional rice appeals particularly for price-sensitive shoppers who prioritize cost-effectiveness in their food purchases.
- Additionally, the wide availability of conventional brown rice contributes to market trajectory.
- Its well-established supply chain provides a consistent and reliable supply, making it readily available in most retail outlets. This reliable availability, coupled with its lower cost, makes conventional brown type rice a convenient choice for many households.
- Thus, as per the market analysis, due to the above-mentioned factors, the conventional segment is dominating the brown rice market trends.
The organic segment is expected to be the fastest growing segment over the forecast period.
- This rise in popularity due to the increasing consumer awareness of the health and environmental are advantages linked to organic products.
- Consumers’ preference towards organic options as healthier, safer, and more eco-friendly are contributing to the segmental growth over the forecast period
- Moreover, they are willing to pay a premium price for organic brown rice compared to its conventional counterpart.
- Furthermore, the availability of organic brown rice is steadily increasing. As more farmers transition to organic practices, consumers are expected to have easier access to this type of rice.
- For instance, in 2024, according to study conducted by Luomutetaan ruokapalvelut, the usage of organic products including brown rice is roughly 63% across Finland on a daily basis.
- Therefore, as per analysis and trends, the organic segment is expected to be lucrative over the forecast period.
By Distribution Channel:
The distribution channel segment is categorized into supermarkets and hypermarkets, grocery stores, specialty stores, online retailers, and others
Trends in the Distribution Channel:
- The convenient layout and competitive pricing in order to attract a large customer base by supermarkets and hypermarkets is increasing
- The offerings provided by online retailers such as convenience, allowing consumers to shop from the comfort of their homes and having brown rice delivered to their doorstep is getting attraction
The supermarkets and hypermarkets segments accounted for the largest market share of 47.66% in 2024.
- Supermarkets and hypermarkets are large-format stores. They offer a wide variety of brown rice. These offers include various brands, types, sizes, and even organic options. This helps these stores to cater to a wide customer base with different needs.
- Their convenience and accessibility along with a one-stop-shop environment are contributing to their market prominence
- Furthermore, competitive pricing, frequent discounts, and bulk purchase incentives are contributing to attracting price sensitive shoppers.
- For instance, in 2023, according to CBRE, roughly 12.5% of the retail space is occupied by a supermarket in Netherlands
- Thus, as per the market analysis, due to the above-mentioned factors and trends, the supermarkets and hypermarkets segment is dominating the Brown Rice market trends.
The online retailers segment is expected to be the fastest growing segment over the forecast period.
- The online retailers offer convenience which allows the consumers to shop from anywhere, anytime. Additionally, they also have access to a broader online selection that offers access to a wider array of brands, types, and specialty varieties than traditional stores.
- The feature of home delivery is contributing more towards convenience, particularly for bulk purchases.
- The focus on improvements in logistics and delivery infrastructure in order to provide effective and reliable service is leading to a rise in consumer preference towards the online distribution industry.
- Therefore, as per analysis and trends, the online retailers segment is expected to be lucrative over the forecast period.
Regional Analysis:
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
In 2024, Asia Pacific accounted for the highest market share at 40.12% and was valued at USD 4,134.06 Million and is expected to reach USD 5,653.02 Million in 2032. In Asia Pacific, China accounted for the market share of 30.11% during the base year of 2024.
The Asia Pacific brown rice market share is growing due to increasing health consciousness among consumers leading towards the preference for whole grains in the region. Government initiatives supporting whole grain production and consumption are contributing to market growth.
- For instance, according to Economic Times, the production of foodgrain India for 2023-2024 was estimated at 332.298 MT. This showcased an increase of roughly 1% compared to the previous year with rice and wheat being the major food grains produced.
Additionally, the focus on product innovation, offering diverse brown rice varieties and convenient options are attributing to the market growth as well. Thus, due to these factors, the requirement for this rice is expected to be the largest in Asia Pacific.
In Europe, the brown rice industry is experiencing the fastest growth with a CAGR of 7.5% over the forecast period. European consumers are concerned about their health and are seeking out products like organic brown rice. This showcases the willingness to pay premium prices in turn motivating the farmers to adopt these practices. Organic farming with focus on avoiding synthetic inputs is being preferred in the European Countries. Transparency and traceability within the industry supply chain are also gaining importance, due to the consumers requiring information about the origin and production methods of their food.
The North American brown rice market analysis is driven by the increase in prevalence of diabetes. As the number of diabetic patients increases, the awareness of dietary management in turn increases. This leads individuals to seek foods that aid in blood sugar regulation, a key benefit of brown rice. Its lower glycemic index, compared to white rice, results in a slower rise in blood sugar is important for diabetes management. The high fiber content further supports blood sugar control by slowing glucose absorption and improving insulin sensitivity. Recommendations from healthcare professionals are promoting the value of brown rice in diabetic diets and preventative strategies.
In Latin American brown rice market analysis, one of the factors impacting the adoption of brown rice is the consumer inclination towards weight management. Increasing awareness of healthy food consumption leads to individuals exploring nutritious options like brown rice is growing. Its high fiber content promotes satiety that aids in appetite control. Availability and affordability are important as brown rice becomes more accessible and competitively priced, it attracts more consumers seeking healthy and budget-friendly weight management options.
In the Middle East and Africa, there has been a focus on the development of new brown rice varieties to address unique regional challenges and opportunities. The region is facing diverse agro-ecological zones, water scarcity, and varying nutritional needs. To cater to these needs, research institutions and agricultural organizations are working to develop brown rice varieties tailored to specific local conditions. A key focus is developing drought-resistant and high-yielding varieties to ensure sustainable production and food security. Nutritional enhancement, such as increasing iron or zinc content, is also a priority in some regions.
Top Key Players and Market Share Insights:
The Global Brown Rice Market is highly competitive with major players providing products to the national and international markets. Key players are adopting several strategies in research and development (R&D) and product innovation to hold a strong position in the global Brown Rice market. Key players in the Brown Rice industry include-
- Asia Golden Rice Co Ltd (Thailand)
- LT Foods Limited (India)
- Chandrika Group of mills (India)
- Daawat (India)
- SunRice (Australia)
- Amira Nature Foods Ltd (UAE)
- Rice Mill and Ash (Thailand)
- Ebro Foods, S.A. (Spain)
- Agistin Biotech Pvt. Ltd. (India)
- Riviana Foods Inc. (US)
Brown Rice Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 15,146.68 Million |
| CAGR (2025-2032) | 5.4% |
| By Type |
|
| By Nature |
|
| By Distribution Channel |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
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Key Questions Answered in the Report
How big is the Brown Rice market? +
In 2024, the Brown Rice market is USD 10,304.23 Million.
Which is the fastest-growing region in the Brown Rice market? +
Europe is the fastest-growing region in the Brown Rice market.
What specific segmentation details are covered in the Brown Rice market? +
By Type, Nature and Distribution Channel segmentation details are covered in the Brown Rice market.
Who are the major players in the Brown Rice market? +
Asia Golden Rice Co Ltd (Thailand), LT Foods Limited (India), Amira Nature Foods Ltd (UAE), K. Rice Mill and Ash (Thailand), Ebro Foods, S.A. (Spain), Agistin Biotech Pvt. Ltd. (India) are some of the major players in the market.
