- Summary
- Table Of Content
- Methodology
Brick Carton Packaging Market Size:
The Brick Carton Packaging Market size is growing with a CAGR of 5.0% during the forecast period (2025-2032), and the market is projected to be valued at USD 15,997.73 Million by 2032 from USD 10,883.19 Million in 2024. Additionally, the market value for 2025 attributes to USD 11,386.36 Million.
Brick Carton Packaging Market Scope & Overview:
Brick carton is a type of rectangular packaging that is mainly used to package liquid products. This packaging solution is developed using multiple layers of several laminated materials such as paperboard, plastic, aluminum, and others. Several layers in brick carton provide protection to the products against bacteria, light and water vapor. This in turn results in the preservation of product quality and freshness that is extended shelf life. These containers are designed for ease of use and to be light in weight. This, along with the extended shelf life offered by this packaging, allows for longer distribution and storage periods. The rectangular shape of brick cartons offers significant advantages in logistics and retail. Brick cartons are available in different opening types such as cut, caps, straw hole, peel back foil tab, and others. By end use, brick cartons are widely used in food and beverage, cosmetics and personal care, consumer goods, nutraceuticals, pharmaceuticals, and more.
Brick Carton Packaging Market Dynamics - (DRO) :
Key Drivers:
Demand for Ready-to-Drink Beverage Products to Drive Brick Carton Packaging Market Growth.
The rise in the requirement for ready-to-drink beverages, particularly in the busy schedules, is driving market growth. This is creating requirement for packaging solutions that are portable and suitable easy to consume drinks. Brick cartons are portable, lightweight, and convenient. In addition to this, aseptic processing used with brick cartons extends the shelf life of beverages without the need for refrigeration and preservatives. Hence, growing preference for ready to consume drinks is supporting adoption of brick cartons.
- For instance, according to an consumer survey published by World Coffee Portal, it is stated that the proportion of consumers surveyed who have tried a ready-to-drink tea product rose 7% from 2021 to reach 9.5% in 2022.
Thus, the rise in necessity of convenience factors in beverage products is directly impacting on the growing adoption of brick cartons.
Shift Towards Sustainable Materials to Accelerate Brick Carton Packaging Market Expansion.
The growing awareness related to the side effects of traditional plastic packaging along with the inclination towards environmental safety are contributing to the growing adoption of sustainable packaging material solutions. These factors have impacted several sectors including the brick carton packaging industry as these cartons majorly incorporate paperboard as a material. In addition to the natural origin of paperboard, the preference for brick cartons that are produced with recycled materials is increasing.
- For instance, in October 2024, Tetra Pak in collaboration with Lactalis introduced brick carton package that incorporates certified recycled polymers derived from used beverage cartons.
Thus, due to the above-mentioned factors, the shift towards sustainable packaging products is contributing to brick carton packaging market expansion.
Key Restraints:
Availability of Alternative Packaging Solutions to Hinder Brick Carton Packaging Market.
The brick carton packaging market faces constraints due to the availability and competitiveness of alternative packaging solutions. Plastic bottles and stand pouches, used in beverages, personal care, and other sectors, pose strong competition. Additionally, there is growing use of septic pouches, with their convenience, portability, lightweight design, and similar shelf-life capabilities. Aluminum cans, for beverages, offer durability, infinite recyclability, and appeal to environmentally conscious consumers. Bag-in-box solutions cater to larger liquid volumes, providing a different format for consumer needs. Growing commercialization of these substitutes presents pricing pressure for manufacturers of brick cartons further creating negative impact on the market growth.
Future Opportunities :
Adoption of Brick Carton Packaging for Cleaning Products to Create Lucrative Market Opportunities.
The rise in packaging of cleaning products using brick cartons is creating potential market growth over the forecast period. They offer advantages when compared to the traditional bottle and pouch packaging. Brick cartons offer a unique and premium look. In addition to this, the printability of the carton allows for attractive designs and branding. This helps brands differentiate themselves further enhancing product appeal. Additionally, being majorly based on paperboard materials, brick cartons also offer eco-friendly packaging solutions. Hence, manufacturers of cleaning products are using brick carton for packaging.
- For instance, in 2024,McBride, manufacturer of cleaning products based in Europe launched its first Surcare brand product in D-PAK brick cartons to switch from plastic bottles.
Thus, the use of brick cartons as packaging solution for cleaning products are creating lucrative trajectory over the forecast period.
Brick Carton Packaging Market Segmental Analysis :
By Material:
Based on material, the market is categorized into paperboard, plastic, aluminum, and others.
Trends in the Material:
- There is rise in consumer inclination towards packaging materials to cater to sustainability goals.
- The growing adoption of recycled paper influences the trajectory of materials segment.
The paperboard segment accounted for the largest market share in 2024 and is expected to grow with the highest CAGR over the forecast period.
- The paperboard segment occupies a dominant position in the market as it forms the primary structure of the carton, providing rigidity and strength.
- The demand for paperboard is increasing due to the preference for naturally sourced and sustainable packaging materials.
- Paperboards are customizable. Additionally, paperboard-based brick cartons are recyclable. Due to this, manufacturers operating in the market are focusing on recycling cartons.
- For instance, in June 2023, Tetra Pak and Stora announced joint investment of around USD 31.36 million for post-consumer beverage cartons in Poland. By turning used paper-based packaging into new paper-based packaging materials, the line is keeping quality resources in circulation.
- Collectively, the aforementioned factors support segment trajectory in the overall brick carton packaging market trend.
By Opening Type:
The opening type segment is categorized into cut, straw hole, caps, foil tab, and others
Trends in the Opening Type:
- The adoption rate for straw hole in convenient single-serve cartons is rising.
- There is growing preference for reclosable openings such as twist-off caps, clip closures, and improved tear-and-reseal systems to reduce product wastage.
The straw hole segment accounted for the largest brick carton packaging market share in 2024.
- The straw hole is dominating the market due to the growing adoption of single-serve, on-the-go consumption beverages as well as the increasing trend of individuals towards convenience and portability.
- In addition to this, it is observed that the simplicity and cost-effectiveness of producing straw hole openings are advantageous for high-volume products in a manufacturing perspective.
- Moreover, straw holes are used in products developed for children, such as juice boxes. They are also adopted for those products with limited shelf life such as single-serve milk.
- Owing to the above-mentioned factors, the straw hole segment holds key position in the overall brick carton packaging market demand.
The caps segment is expected to grow at the fastest CAGR over the forecast period.
- The incorporation of caps in several applications such as alcoholic & non-alcoholic beverages, dairy, fruit and vegetable puree, personal care products, cleaning products is rising. This surge is due to reseal ability of caps.
- Resealable nature of caps to cater to consumer needs for preserving product freshness and preventing spills.
- There has also been an increase in the availability of several types of caps designs and materials. It includes caps such as twist caps, tethered cap, flip cap, screw caps, and others with easy opening and secure sealing.
- For instance, in April 2022, Tetra Pak partnered with beverage brands to launch the world’s first tethered caps on carton packs, including plant-based options. The five new caps are designed to prevent litter and accelerate the transition to renewable materials.
- Thus, due to the above-mentioned factors and trends, the caps segment is expected to register the fastest CAGR over the forecast period in the overall brick carton packaging market demand.
By End Use Industry:
Based on end use industry, the market is categorized into food and beverage, cosmetics and personal care, consumer goods, pharmaceuticals, nutraceuticals, and others
Trends in the End Use Industry:
- The use of high-quality printing surfaces in brick cartons to enhance appeal and brand image of cosmetic products.
- The development of brick cartons customized for limited edition beverage offerings.
The food and beverage segment accounted for the largest market share of 44.73% in 2024
- The food and beverage segment is the dominating end use sector in market due to the need for brick carton packaging in various products such as milk, cream, yogurt drinks, fruit juices, vegetable juices, blended juices, soft drinks, purees, and sauces amongst others.
- Brick carton packaging supports extended shelf life, transport, and convenience of these products.
- Increase in necessity for packaged food and beverages along with growing popularity of convenience and on-the-go formats is further boosting the need for brick carton packaging.
- Moreover, the need for easy to use and a convenient packaging solution for busier and hectic lifestyle induces its end use for the food and beverage products.
- Thus, due to the above-mentioned factors, the segment presents a dominant state in the overall brick carton packaging market trend.
The cosmetic and personal care segment is expected to grow at the fastest CAGR in the forecast period.
- Cosmetic and personal care present significant growth rate in upcoming years.
- In this sector, brick carton packaging is used for liquid soaps and body washes, lotions and creams, shampoos and conditioners, facial cleansers and makeup removers.
- These cartons provide unique and premium packaging solutions. Additionally, growing emphasis of the sector for sustainable packaging solutions is supporting the segment expansion in future period.
- For instance, in March 2024, Babo Botanicals launched haircare products in eco-friendly packaging. The brand chose paper cartons that are reported to contain 80% less plastic than alternatives yet maintain a water-resistant profile and are also verified by How2Recycle.
- Henceforth, considering the aforementioned factors segment is expected to gain fastest growth rate.
Regional Analysis:
The regional segment includes North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
In 2024, Asia Pacific accounted for the highest Brick Carton Packaging market share at 45.58% and was valued at USD 4,959.85 Million and is expected to reach USD 6,782.24 Million in 2032. In Asia Pacific, the China accounted for the largest share of 30.11% during the base year of 2024.
The rising need for brick cartons in food and beverage sectors are the key factors that are leading to the market trajectory of brick carton packaging in Asia Pacific. This surge in requirements is fueled by the growing adoption of packaged food and beverages. In addition to this, as the awareness of food safety and need for extended shelf life increases there is a greater need for effective packaging solutions for convenience food and beverages. As a result, food and beverage companies operating across the region are adopting brick carton packaging.
- For instance, in July 2024, Mengniu Group in collaboration with Tetra Pak announce the launch of a limited-edition Milk Deluxe Pure Milk range. The special edition range is packaged in Tetra Prisma Aseptic 250 Edge cartons with DreamCap 26 closure.
Therefore, as per market analysis, the increased need for ready to consumer food and beverages results in requirement for brick carton, for the packaging in the Asia Pacific region.
In Europe the brick carton packaging market analysis is experiencing the fastest growth with a CAGR of 7.2% over the forecast period. Shift towards the use of brick cartons for packaging of cosmetics, personal care, and consumer good products serves a prominent role in brick carton packaging market growth in Europe. The European cosmetics and personal care sector well developed. European consumers are increasingly conscious of environmental and health impacts. This results in the high preference for packaging for cosmetics, personal care, and consumer good products produced with sustainable materials. As a result, key players are focusing on developing brick carton packaging to enhance their image and product appeal, further supporting brick carton packaging market opportunities in Europe.
There is increasing need and focus on development of brick carton packaging from sustainable materials. This serves as one of the primary factors creating market trajectory across North America. American countries present some of the strictest regulations across the globe. Regulations incentivize the use of renewable materials and encourage the development of robust recycling infrastructure. Hence, stringent regulations and consumer requirement is promoting American companies to invest in research and development to produce brick carton packaging from renewable or recycled sources. Collectively, as per analysis, increasing focus on sustainably sourced brick carton packaging creates market demand across North America.
The consumers in Latin America are increasingly demanding more customized and personalized packaging solutions. This trend is influenced due to the rise in the requirement of cosmetic products packaging that cater to the specific needs and preferences. Brick carton packaging, with its versatile printability and adaptability, is aligned with this demand. These changes have encouraged manufacturers to produce and offer a printable and customizable brick carton. Additionally, customized packaging enhances consumer experience and allows brands to build stronger connections with their target audience as well. Thus, as per analysis, these factors are influencing the brick carton packaging market analysis across Latin America.
Technological advancements in design and functionality to enhance user experience are influencing the rise in the use of packaging for home care products. These products are packaged with brick cartons. These advancements directly address consumer needs and preferences. It makes brick cartons a more attractive packaging option. Innovations in design, such as easy-pour spouts, resealable closures, and ergonomic handles, enhance the user experience by making the products easier to use and store. Consequently, this analysis supports brick carton packaging market opportunities in Middle East and Africa region.
Top Key Players and Market Share Insights:
The global Brick Carton Packaging Market is highly competitive with major players providing products to the national and international markets. Key players are adopting several strategies in research and development (R&D) and product innovation to hold a strong position in the global Brick Carton Packaging market. Key players in the Brick Carton Packaging industry include-
- IPI S.r.l. (Italy)
- Tetra Laval Group (Switzerland)
- Elopak (Norway)
- Greatview Aseptic Packaging (China)
- UFlex Limited (India)
Recent Industry Developments :
Product Launches:
- In November 2024, Zotefoams introduced sustainable beverage cartons developed using ReZorce mono-material barrier packaging technology.
Collaboration:
- In September 2024, Tetra Pak collaborated with European company for juices, nectars and soft drinks markets to launch the new Tetra Prisma® Aseptic 300 Edge beverage carton
Brick Carton Packaging Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 15,997.73 Million |
| CAGR (2025-2032) | 5.0% |
| By Material |
|
| By Opening Type |
|
| By End Use Industry |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the Brick Carton Packaging market? +
In 2024, the Brick Carton Packaging market is USD 10,883.19 Million.
Which is the fastest-growing region in the Brick Carton Packaging market? +
Europe is the fastest-growing region in the Brick Carton Packaging market.
What specific segmentation details are covered in the Brick Carton Packaging market? +
By Material, Opening Type and End Use Industry segmentation details are covered in the Brick Carton Packaging market.
Who are the major players in the Brick Carton Packaging market? +
IPI S.r.l. (Italy), Tetra Laval Group (Switzerland), Elopak (Norway), SIG (Switzerland), Mondi (United Kingdom) are some of the major players in the market.
