- Summary
- Table Of Content
- Methodology
Beauty Devices Market Size:
Beauty Devices Market size is estimated to reach over USD 88,369.59 Million by 2032 from a value of USD 40,039.05 Million in 2024 and is projected to grow by USD 43,670.60 Million in 2025, growing at a CAGR of 11.6% from 2025 to 2032.
Beauty Devices Market Scope & Overview:
Beauty devices (BDs) refers to range of electronic and non-electronic tools designed for skin care, hair care, oral care and personal grooming among others. These devices offer benefits such as improved skin health, anti-aging effects, hair removal, and others. Further, it offers various benefits including targeted treatment for specific concerns such as wrinkles or acne, improved skin texture, increased collagen production, reduced puffiness, enhanced blood circulation, and others.
Beauty Devices Market Dynamics - (DRO) :
Key Drivers:
Rising demand for advanced skincare devices are driving the beauty devices market growth
Skincare devices refers to tools which are designed to enhance skincare routines by utilizing different technologies to improve skin appearance and health. Further, these devices includes simple handheld tools, advanced gadgets incorporating micro current, light therapy, and other scientific methods for targeting specific skin problems. Moreover, skincare devices provides anti-aging benefits such as more lifted and firmer facial feature, along with less wrinkles and fine lines.
- For instance, in September 2024, Pond’s Skin Institute launched microbiome analyzer, which works by obtaining a skin swab for providing a unique regime to every individual for maintaining skin health.
Thus, as per the analysis, the rising advancements related to skincare devices are further driving the market.
Key Restraints:
Factors such as rising safety concerns, limited results, high costs, and others related to beauty tools are restraining the beauty devices market growth
The primary restraining factors associated with the market include rising safety concerns, quality concerns, need for professional training, limited customizations, and others. Further, home-use BDs are less powerful than commercial devices, which results in slow and less effective results. Additionally, home beauty tools and devices offer limited customizations and are less effective for certain needs and specific skin types.
Additionally, commercial beauty tools and devices are relatively more expensive, making them inaccessible to several individuals. Further, the use of commercial beauty tools and devices require professionals to undergo extensive training and certification to ensure its proper and safe usage. Thus, the above factors are further restraining the beauty devices market expansion.
Future Opportunities :
Rising technological advancements in beauty tools and devices are expected to drive the beauty devices market opportunities
The increasing advancements in beauty tools and devices including technologies such as LED light therapy, micro current stimulation, and radio frequency are expected to drive the market. Further, rising advancements in personal beauty tools and devices for increasing convenience and providing tailored customer solutions is further driving the adoption of at-home devices. In addition, beauty tool manufacturers are launching new devices with advanced features, which in turn is expected to promote prospects for market.
- For instance, in March 2023, Beauty Health launched Hydrafacial Syndeo for providing personalized treatment to client’s skin needs and preferences through touchless gestures.
Thus, as per the beauty devices market analysis, rising technological advancements related to beauty tools are projected to drive the global beauty devices market opportunities during the forecast period.
Beauty Devices Market Segmental Analysis :
By Product Type:
Based on the product type, the market is segmented into hair care devices, skin care devices, oral care devices, and eye care devices.
Trends in the Product Type:
- There is an increasing trend towards utilization of oral care devices for treating and preventing gum infections.
- Increasing utilization of skin care devices such as facial cleansing devices, light therapy devices, microdermabrasion devices, and others for improved skin health and appearance.
Skin care devices segment accounted for the largest revenue share of 48.44% in the total beauty devices market share in 2024.
- Skincare devices are electronic tools which are used for improving skin appearance and treat skin conditions.
- Further, skincare devices includes various devices such as facial cleansing devices, light therapy devices, microdermabrasion devices, and others.
- For instance, LightStim offers LED light therapy devices in its product offerings. It includes various devices for skincare including LightStim Elipsa, which provides rejuvenating wavelengths of light energy to treat acne and reduce wrinkles on the entire face.
- Thus, as per the analysis, the rising adoption of skincare devices such as light therapy devices, and others are driving the beauty devices market trends.
Hair care devices segment is anticipated to register a substantial CAGR growth during the forecast period.
- Hair care devices refer to tools such as hair dryer, hair straightener, flat iron, tongs, blow dryer, blow dryer, and others.
- Further, haircare devices are used by commercial salons as well as individuals for improving hair health and restoring hydration of dry and rough hair.
- For instance, in January 2024, Philips launched hair straightener with nourish care technology, which locks in moisture while heating hair for healthy looking hair.
- Thus, the rising advancements in haircare devices are expected to drive the beauty devices market trends during the forecast period.
By Product Grade:
Based on the product grade, the market is segmented into home and professional.
Trends in the Product Grade:
- There is an increasing trend towards utilization of at-home beauty products due to increased convenience and low cost.
- Rising adoption of professional skin care devices due to personalized treatments to individual skin concerns.
Home segment accounted for the largest revenue in the total beauty devices market share in 2024.
- Home grade beauty tools and products tends to offer salon quality which is less expensive and convenient.
- Further, at-home beauty tools are available in various different settings or attachments which enables individuals to customize according to their specific needs.
- For instance, Lifelong offers beauty tools and devices for home applications in its product offerings. It offers various products including battery-powered gun massager for pain relief.
- Thus, the rising adoption of home-grade beauty tools and devices are further driving the market.
Professional segment is anticipated to register a substantial CAGR growth during the forecast period.
- Professional beauty tools and devices offer a unique approach to skincare, haircare, eye care, and others to provide an enhanced level of care and expertise.
- Further, professional devices offers various benefits including deep cleansing and exfoliation, customized treatments, and others.
- For instance, CurrentBody offers professional grade beauty tools in its product offerings. It offers various products including LED light therapy face mask which evens and reduces textures.
- Thus, the rising advancements related to professional grade beauty tools by salons are projected to boost the beauty devices market size during the forecast period.
By Sales Channel:
Based on the sales channel, the market is segmented into online and offline.
Trends in the Sales Channel:
- There is an increasing trend towards utilization of online channel such as ecommerce platforms for buying beauty products due to increased convenience and availability of a wide range of products.
- Increasing utilization of offline stores due to benefits such as improved assistance and personalized customer service.
Online segment accounted for the largest revenue share in the total beauty devices market in 2024, and it is anticipated to register a significant CAGR growth during the forecast period.
- Online sales channel enables individuals and businesses to access a wide variety of beauty products through e-commerce platforms and manufacturer’s websites.
- Further, online sales channel offers wide range of products which includes different types of BDs involving skin care, eye care, hair care, and others.
- For instance, Amazon is an e-commerce company that offers a broad range of beauty tools and devices in its product offerings. It includes various types of devices such LED light therapy, facial devices, skin lifting devices, and others.
- Thus, the rising adoption of online ecommerce platforms for sales and purchase of beauty tools and devices are driving the beauty devices market.
By Application:
Based on the application, the market is segmented into personal and commercial.
Trends in the Application:
- There is an increasing trend towards utilization of beauty tools and devices commercial settings with benefits such as customized treatments.
- Rising adoption of personal beauty tools and devices at home due to added benefits such as increased convenience and lower cost.
Personal segment accounted for the largest revenue share in the total market in 2024.
- Beauty tools and devices are electronic devices which are used for personal care for various needs including skincare, hair care, and more.
- Further, it provides professional grade beauty routines at home with low cost treatments for various applications including anti-aging, reducing wrinkles and puffiness, and others.
- For instance, Silk’n offers personal beauty tools and devices in its product offerings for at-home personal applications. It offers various products including LED neck mask, titan multiplatform, and others.
- Thus, the rising adoption of home grade beauty tools and devices are further driving the beauty devices market.
Commercial segment is anticipated to register a substantial CAGR growth during the forecast period.
- Professional beauty devices are typically used in commercial settings such as salons, spa, and others.
- Further, commercial beauty devices include lasers, microdermabrasion machines, and chemical peels are designed to be effective and powerful, as they need to be able to produce visible results in a short amount of time.
- Moreover, commercial beauty tools and devices are designed to provide professional quality and faster results.
- For instance, in February 2024, Be Relax launched its airport spa experience at different locations at Charlotte Douglas International Airport and Newark Liberty International Airport. This is further driving the adoption of beauty tools and devices in spa.
- Thus, the rising utilization of beauty products by salons, spa, and others are projected to boost the beauty devices market size during the forecast period.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Asia Pacific region is estimated to reach over USD 25,026.27 Million by 2032 from a value of USD 10,968.98 Million in 2024 and is projected to grow by USD 11,997.50 Million in 2025. Out of this, China accounted for the maximum revenue share of 34.5%. As per the beauty devices market analysis, there is an increasing adoption of skincare products, particularly in countries such as China, India, and Japan, for treating skin problems such as wrinkles, fine lines, puffiness, and others. The rapid development and growing investments in beauty & cosmetic sector are accelerating the beauty devices market expansion.
- For instance, according to International Trade Administration, in China the sales of beauty and personal care products reached USD 88 Billion in 2021. This is further driving the adoption of beauty devices, thereby, propelling the market in the Asia-Pacific region.
North America was valued at USD 13,617.92 Million in 2024. Moreover, it is projected to grow by USD 14,853.37 Million in 2025 and reach over USD 30,063.34 Million by 2032.
In North America, the growth of beauty devices industry is driven by the rising demand for various devices including haircare, skin care, and oral care for various applications. Rising adoption of light therapy, micro current, and other scientific methods for targeting specific skin problems are also driving the market. Further, increasing investments in at-home beauty products and commercial products are massively contributing to the growth in beauty devices market demand.
- For instance, in 2024, Spavia launched its new spa to provide affordable and luxurious wellness services at Greenville. This is further driving the adoption of beauty devices at commercial places such as spa, which in turn is driving the market in North America.
The regional analysis depicts that the rising investments in beauty industry and increasing adoption of modern beauty solutions are driving the beauty devices market demand in Europe. Further, as per the market analysis, the primary factor driving the market in the Middle East and African region includes increasing investment in salons, spa, and others. The rising demand for modern beauty products and devices for hair, skin, and others are driving the market demand in the Latin America region.
Top Key Players and Market Share Insights:
The beauty devices market is highly competitive with major players providing products to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the global beauty devices market. Key players in the beauty devices industry include -
- Nu Skin Enterprises (US)
- TRIA Beauty, Inc. (US)
- Termosalud (Spain)
- FOREO (Sweden)
- Conair LLC (US)
- Capillus (US)
- AGARO (India)
- Lifelong (India)
- Koninklijke Philips N.V. (Netherlands)
- Silk'n - Home Skinovations Ltd. (Netherlands)
Recent Industry Developments :
Product Launch:
- In January 2025, Cytrellis Biosystems launched Ellacor 2.0 system, which uses micro-coring technology to improve the appearance of wrinkles and sagging skin.
- In January 2024, Philips unveiled hair straightener with an inclusion of serum trips with nourished ingredients such as Vitamin E, Moroccan Argan Oil, and others.
Beauty Devices Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 88,369.59 Million |
| CAGR (2025-2032) | 11.6% |
| By Product Type |
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| By Product Grade |
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| By Sales Channel |
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| By Application |
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| By Region |
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| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
|
Key Questions Answered in the Report
How big is the beauty devices market? +
The beauty devices market was valued at USD 40,039.05 Million in 2024 and is projected to grow to USD 88,369.59 Million by 2032.
Which is the fastest-growing region in the beauty devices market? +
Asia-Pacific is the region experiencing the most rapid growth in the beauty devices market.
What specific segmentation details are covered in the beauty devices report? +
The beauty devices report includes specific segmentation details for product type, product grade, sales channel, application, and region.
Who are the major players in the beauty devices market? +
The key participants in the beauty devices market are Nu Skin Enterprises (US), TRIA Beauty, Inc. (US), Capillus (US), AGARO (India), Lifelong (India), Koninklijke Philips N.V. (Netherlands), Silk'n - Home Skinovations Ltd. (Netherlands), Termosalud (Spain), and FOREO (Sweden), and Conair LLC (US).
