- Summary
- Table Of Content
- Methodology
Automotive Infotainment Systems Market Size:
Automotive Infotainment Systems Market is estimated to reach over USD 46.69 Billion by 2032 from a value of USD 28.09 Billion in 2024 and is projected to grow by USD 29.44 Billion in 2025, growing at a CAGR of 7.1% from 2025 to 2032.
Automotive Infotainment Systems Market Scope & Overview:
The automotive infotainment systems is a combination of entertainment, information, and features working together into one platform. Also, the system has revolutionized from radios to touchscreens, paving the way for continuous advancement which drives the automotive infotainment systems market growth. Moreover, the key advantages driving the automotive infotainment systems market demand include convenience, safety, entertainment, and comfort. Further, the integration of various sensors with infotainment systems provides alerts and diagnostics related to brake wear, tire pressure, fluid levels, and other, propelling the automotive infotainment systems market growth.
Automotive Infotainment Systems Market Dynamics - (DRO) :
Key Drivers:
Surging Demand for Electric Vehicles is Boosting the Market Growth for Automotive Infotainment systems
The rising cost of fuel and a sustainable alternative to conventional vehicles contributes to the rising demand for electric vehicles which in turn fuels the automotive infotainment systems market demand. Also, the increasing government support and development of infrastructure for battery charging is driving the growth of electric vehicles.
- For instance, according to IBEF, the electric vehicle sale in India reached 1.52 million units with an increase of 49.25% in FY23 propelling the evolution of electric vehicles.
Therefore, the easing government support and development of infrastructure for battery charging is driving the demand for electric vehicles, in turn proliferating the growth of the market.
Key Restraints:
Connectivity Issue and Increasing Accidents Due to Infotainment System is Restraining the Market Growth
The system cause drivers to take their attention off of the road which leads to accidents on road in turn hindering the automotive infotainment systems market expansion.
For instance, according to royal society for the prevention of accidents, in 2022, there were 2,616 road accidents in which 777 accidents were fatal. The accidents happened due to distraction caused by the infotainment system in Britain.
Additionally, the GPS navigation depends on internet connectivity which affects the functioning of the system in areas where internet is not available. Therefore, the connectivity issue and distraction caused by the infotainment system to drivers which are leading to accidents is restraining the automotive infotainment systems market expansion.
Future Opportunities :
AI Integration is Expected to Promote Potential Opportunities for Market Growth
AI is revolutionizing automotive sector by enhancing the driving experience and keeping drivers and passengers informed, connected, and entertained, propelling the automotive infotainment systems market opportunities. Moreover, the AI integration provides hands-free communication and control, personalized driver preferences, real-time traffic data and route optimization among others, which is fueling the automotive infotainment systems market opportunities.
- For instance, in January 2024, Volkswagen integrated ChatGPT into their vehicle infotainment system. The new AI voice assistant helps to control infotainment, road navigation, air conditioning and others.
Hence, the AI integration into the infotainment system is anticipated to increase the utilization of the device which in turn promotes prospect for market progress during the forecast period.
Automotive Infotainment Systems Market Segmental Analysis :
By Product:
Based on the product, the market is segmented into audio unit, display unit, heads-up display, navigation unit, and communication unit.
Trends in the Product:
- The trend towards adoption of curved display unit is propelling the market evolution.
- The head-up displays have driver monitoring system for improving safety and avoiding accidents which in turn fuels the automotive infotainment systems market trend.
The display unit accounted for the largest revenue share in automotive infotainment systems market share in the year 2024.
- The rising adoption of display unit in budget friendly customer base is fueling the segment progress which, in turn, drives the automotive infotainment systems market share.
- Further, the rising adoption of larger display unit for navigation and vehicle control is driving the progress of display unit segment.
- Furthermore, the increasing focus towards improving the performance of and capabilities of infotainment system is boosting the segment development.
- For instance, in December 2024, Teleste launched display unit controller which aims to significantly enhance the capabilities of infotainment systems. The unit is embedded with intel atom processor providing increased performance and memory capacity, strengthened cybersecurity and other for transit operators worldwide.
- Thus, according to the automotive infotainment systems market analysis, increasing focus towards improving the performance and capabilities of infotainment system is driving the display unit segment.
Heads-up display is anticipated to register the fastest CAGR during the forecast period.
- The rising adoption of heads-up display in electric and luxury vehicles is propelling the segment progress.
- Moreover, the advancements in autonomous vehicles are driving the adoption of heads-up display which in turn boosts the automotive infotainment systems market size.
- Further, the key factors driving the adoption of heads-up display include improved focus, increased safety, improved awareness, and others which in turn fuel the automotive infotainment systems market size.
- Therefore, as per the market analysis, the aforementioned factors are expected to boost the market during the forecast period.
By Sales Channel:
Based on the sales channel, the market is bifurcated into OEM and aftermarket.
Trends in the Sales Channel:
- The trend towards AI powered voice assistants is propelling OEM manufacturers to adapt to the changing customer requirements, in turn, driving the market progress.
- The growing popularity of DIY installation is driving the progress of aftermarket segment which in turn boosts the automotive infotainment systems market trend.
OEM accounted for the largest revenue share in the year 2024.
- The rising safety rules and regulations in automotive sector are propelling OEM to supply original parts and components as per the government norms.
- Further, OEM provides integration of IoT into infotainment system which is driving the market progress.
- For instance, in January 2021, Cerence launched Cerence Look, helping drivers to interact with the world. Also, Cerence is the OEM for Mercedes-Benz to deploy Cerence Look.
- Thus, according to the automotive infotainment systems market analysis, rise of electric vehicles and safety rules and regulations are driving the progress of OEM segment.
Aftermarket is anticipated to register the fastest CAGR during the forecast period.
- The rising adoption of infotainment system is propelling the progress of retrofitting of system into old vehicles which in turn drives the aftermarket segment.
- Moreover, the cost effectiveness and advanced option provided by aftermarket companies attract customers towards their products in the automotive sector.
- Further, the rise of plug and play infotainment system is fueling the progress of aftermarket segment.
- Therefore, as per the market analysis, the rise of plug and play infotainment system is anticipated to boost the market during the forecast period.
By Vehicle:
Based on the vehicle, the market is segmented into passenger cars, light commercial vehicles, and heavy commercial vehicles.
Trends in the Vehicle:
- The trend towards integrating IoT technology with the infotainment system for increasing connectivity and creating an intelligent ecosystem is driving the market progress.
- The trend towards adoption of infotainment system into heavy commercial vehicles due to longer journey time is driving the market progress.
Passenger cars accounted for the largest revenue share of 67.39% in the year 2024.
- The passenger cars are integrating ADAS feature with infotainment systems driving the market development.
- Moreover, rising penetration of electric and hybrid cars is paving the way for the progress of automotive infotainment systems industry.
- Further, the growing passenger cars production is driving the market for infotainment systems for vehicles.
- For instance, according to International Organization of Motor Vehicle Manufacturers, the passenger car sales increased from 7% in FY22 to 18% in FY23 in Europe.
- Thus, as per the market analysis, growing production of passenger cars is driving the market progress.
The light commercial vehicles (LCV) is anticipated to register the fastest CAGR during the forecast period.
- The rising focus towards connected vehicles in LCV for providing real time analysis of vehicle on infotainment system is driving the market progress.
- Further, the growing e-commerce sector is propelling the need for light commercial vehicles for delivery of online orders is propelling the market progress.
- Furthermore, the growing adoption of electric vehicles in LCV is paving the way for the adoption of market in light commercial vehicles segment.
- Therefore, as per the market analysis, the growing adoption of electric vehicles as well as growing e-commerce sector is expected to drive the market during the forecast period.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Asia Pacific region was valued at USD 10.16 Billion in 2024. Moreover, it is projected to grow by USD 10.66 Billion in 2025 and reach over USD 17.25 Billion by 2032. Out of this, China accounted for the maximum revenue share of 35.1%. The market is mainly driven by its rising adoption of electric and hybrid vehicles. Furthermore, factors including increasing government support towards promotion of electric vehicles as well as rising need for aftermarket infotainment system are projected to drive the market progress in Asia Pacific region during the forecast period.
- For instance, according to IBEF, in May 2024, Indian electric vehicle sales recorded 1.39 million units which is a rise of 20.88%. The rise in adoption of electric vehicles in India is fueling the market progress.
North America is estimated to reach over USD 12.64 Billion by 2032 from a value of USD 7.63 Billion in 2024 and is projected to grow by USD 7.99 Billion in 2025. The increasing adoption of autonomous vehicles and connected vehicles offer lucrative growth prospects for the market. Additionally, the growing adoption of electric vehicles in the region is driving the market progress.
- For instance, according to International Organization of Motor Vehicle Manufacturers, the passenger car sales increased from 1% in FY22 to 6% in FY23 in America.
The regional evaluation depicts that the growing adoption of luxury vehicles is driving the market in Europe. Additionally, the key factor driving the market is growing e-commerce industry is driving the adoption of commercial fleet management system which in turn is propelling the market progress in the Middle East and African region. Further, the rising automotive sales are paving the way for the progress of market in Latin America region.
Top Key Players and Market Share Insights:
The global automotive infotainment systems market is highly competitive with major players providing automotive infotainment systems to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the automotive infotainment systems industry. Key players in the automotive infotainment systems market include-
- Alpine Electronics (Japan)
- Aptiv PLC (U.S.)
- Continental AG (Germany)
- Mitsubishi Electric Corporation (Japan)
- Panasonic Corporation (Japan)
- FORVIA Faurecia (France)
- Garmin Ltd. (U.S.)
- Harman International Industries, Inc. (U.S.)
- KenWood (Japan)
- LG Electronics (South Korea)
Recent Industry Developments :
Product Launches:
- In January 2024, Cinemo launched new in-car infotainment series, the system offers multiscreen allows drivers and passengers to enjoy games, audio, video and other entertainment.
Partnerships & Collaborations:
- In January 2025, Panasonic Automotive Systems Co., Ltd. partnered with Qualcomm Technologies, Inc. aimed at redefining in-vehicle experiences by advancing automotive infotainment systems.
- In February 2024, L&T Technology Services Limited collaborated with Marelli for leveraging Marelli’s Digital Twin solutions into automotive infotainment and information cluster design.
Automotive Infotainment Systems Market Report Insights :
| Report Attributes | Report Details |
| Study Timeline | 2019-2032 |
| Market Size in 2032 | USD 46.69 Billion |
| CAGR (2025-2032) | 7.1% |
| By Product |
|
| By Sales Channel |
|
| By Vehicle |
|
| By Region |
|
| Key Players |
|
| North America | U.S. Canada Mexico |
| Europe | U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
| APAC | China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
| Middle East and Africa | GCC Turkey South Africa Rest of MEA |
| LATAM | Brazil Argentina Chile Rest of LATAM |
| Report Coverage |
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Key Questions Answered in the Report
How big is the automotive infotainment systems market? +
The automotive infotainment systems market is estimated to reach over USD 46.69 Billion by 2032 from a value of USD 28.09 Billion in 2024 and is projected to grow by USD 29.44 Billion in 2025, growing at a CAGR of 7.1% from 2025 to 2032.
What specific segmentation details are covered in the automotive infotainment systems report? +
The automotive infotainment systems report includes specific segmentation details for product, sales channel, vehicle, and regions.
Which is the fastest segment anticipated to impact the market growth? +
In the automotive infotainment systems market, the heads-up display is the fastest-growing segment during the forecast period due to advancing autonomous vehicles is driving the adoption of heads-up display.
Who are the major players in the automotive infotainment systems market? +
The key participants in the automotive infotainment systems market are Alpine Electronics (Japan), Aptiv PLC (U.S.), Continental AG (Germany), FORVIA Faurecia (France), Garmin Ltd. (U.S.), Harman International Industries, Inc. (U.S.), KenWood (Japan), LG Electronics (South Korea), Mitsubishi Electric Corporation (Japan), Panasonic Corporation (Japan) and others.
What are the key trends in the automotive infotainment systems market? +
The automotive infotainment systems market is being shaped by several key trends including trend towards integrating IoT technology with the passenger car infotainment system for increasing connectivity and creating an intelligent ecosystem and other are the key trends driving the market.
