Android STB and TV Market Size:
Android STB and TV Market size is estimated to reach over USD 245.84 Billion by 2031 from a value of USD 86.50 Billion in 2023 and is projected to grow by USD 97.02 Billion in 2024, growing at a CAGR of 13.9% from 2024 to 2031.
Android STB and TV Market Scope & Overview:
The Android STB and TV market belongs to the sector of Smart TVs that operate on the Android platform and are connected to Set Top Box (STB) for viewing entertainment content. It has features such as built-in Bluetooth, Wi-Fi, gaming capabilities, sound effects, and others. These TVs find their application predominantly in residential households, commercial spaces, and hospitality industries, offering features including internet connectivity, access to various apps, and high-definition satellite television broadcasting. Moreover, the benefits include a seamless blend of traditional television programs and modern smart features, providing an enhanced user experience. Additionally, the end-users for these TVs range from individuals to businesses in the hospitality sector. Furthermore, as per the analysis, a key driving factor is the increasing consumer need for integrated smart features in televisions, fueled by the ongoing digital transformation and the desire for a more immersive and convenient viewing experience.
Android STB and TV Market Insights:
Android STB and TV Market Dynamics - (DRO) :
![Android STB and TV Market Dynamics](https://www.consegicbusinessintelligence.com/assets/images/uploads/android-stb-and-tv-market-dynamics.webp)
Key Drivers:
Increasing Internet Penetration Drives Demand for Android STB and TV
The Android STB and TV market growth is driven by the increasing internet penetration, leading to higher adoption of Android STBs and TVs for accessing both traditional and online video content. Moreover, the market expansion is further fueled by the rising number of partnerships with Internet providers and STB operators worldwide and the growing popularity of Over-the-Top (OTT) and Internet Protocol Television (IPTV) platforms.
- In March 2023, according to TRAI, India had an internet penetration rate of 61.62%, equating to 850.95 million internet users. The increasing internet penetration is fueling the Android STB and TV market demand.
Therefore, the rollout of high-speed internet is driving the global Android STB and TV market.
Surge in Demand for High-Quality Content Boosting Market
As the preference of consumers shifts towards high-quality and hybrid video content, the Android STB and TV market is experiencing a substantial rise. Additionally, factors such as the rising need for IPTV and HD videos are driving the use of Android STB and TV.
- In March 2023, 3 Screen Solutions (3SS), a leading software provider for set-top boxes (STB), smart TVs, and multiscreen entertainment, has partnered with TELUS, a top Canadian communication technology company, to launch a new, next-generation entertainment service based on the popular Android TV OS. This advanced service offers over 400 channels, and more than 80,000 on-demand assets, and includes popular third-party streaming apps including Netflix, YouTube, and Prime Video, which are pre-installed and deep-linked.
Therefore, the surge in high-quality content is driving the Android STB and TV, in turn proliferating the market.
Key Restraints :
Development of Smart TVs and Streaming Devices is Restraining the Market
Smart TVs come with built-in internet connectivity and pre-installed apps such as Netflix, Amazon Prime, and Hulu, reducing the need for separate Android STBs. Similarly, the rise of streaming devices like Amazon Fire Stick, Roku, Google Chromecast, and Apple TV, which provide similar functionalities as Android STBs is also impacting the market. This smart TV has the ability to receive a digital broadcast without a set-top box. These factors are leading to increased competition and potentially restraining the market for Android STBs and TVs.
- According to Samsung, Samsung Smart TVs come with a built-in digital tuner, eliminating the need for a separate set-top box. Users easily add digital TV channels using a simple process
Therefore, the development of smart TVs with inbuilt features such as digital tuners and others is hindering the market.
Future Opportunities :
Surge in High-resolution Content Format such as 4K, Ultra HD, and Others in STB Opens New Opportunities
The content availability is increasing in formats such as 4K and UHD from various providers, including streaming services and traditional broadcasters. Moreover, consumers are becoming more accustomed to the benefits of high-resolution content and superior viewing experience, they are beginning to expect it as a standard feature, pressuring device manufacturers and service providers to accommodate these formats.
- In October 2022, ZTE Corporation launched the UHD TV stick B866V5W11. This stick has an Amlogic SoC which features high performance and low power consumption. It's pre-loaded with popular streaming services such as Netflix, Amazon, and Disney+, and supports 4K output. This enables Set-Top Box (STB) users to indulge in Ultra High Definition (UHD) content, significantly enhancing their viewing pleasure and overall satisfaction.
Hence, this trend towards high-resolution content drives the Android STB and TV market, positioning manufacturers and service providers that effectively leverage to benefit from the escalating need for high-quality solutions.
Android STB and TV Market Segmental Analysis :
By Type:
Based on the type, the market is bifurcated into Android STB and Android TV.
Trends in the type:
- Android STBs and TVs are increasingly being designed to support gaming, leveraging the growing popularity of casual and cloud gaming
.
The Android STB accounted for the largest revenue of the total Android STB and TV market share in 2023.
- The Android Set Top Box (STB) transforms standard TVs into smart TVs, providing access to a vast array of apps, games, and digital content from the Google Play Store, which led to increased adoption.
- Additionally, Android STBs are typically more affordable than smart TVs, making them an appealing choice for consumers seeking smart TV features without the need to buy a new TV.
- Also, according to the market analysis, the user-friendly interface of Android STBs, regular updates with the latest features and security enhancements, and access to a wide range of content, including popular streaming services and games, has contributed to their popularity.
- In November 2022, SDMC, NAGRA, and Amlogic collaborated to launch an ultra-secure Android TV solution for pay-TV operators, featuring NAGRA's content protection technology. The solution is based on a 4K IPTV set-top box powered by Amlogic's S905C2 SoC and includes the integrated NAGRA Connect security client. This allows operators to quickly deploy Android TV-based services, offer innovative TV experiences to subscribers, and secure their revenue and business models.
- Thus, the ability to transform traditional TV to Android TV with the help of Android STB is driving the Android STB segment trends.
The Android TV is anticipated to register the fastest CAGR growth during the forecast period.
- There is a rising global demand for over-the-top (OTT) platforms and content that is locally developed and distributed.
- Additionally, there is a significant advancement in the telecommunication industry due to the increasing deployment of 5G, 4G, and LTE networks.
- The growing consumer need for better-integrated content experiences is raising Android TV's contribution to the market.
- In April 2021, Sony launched BRAVIA 32W830, a first-of-its-kind 80 cm (32) Smart Android TV with superior picture quality and immersive sound. This innovative TV comes with over 5000 apps, built-in Chromecast, and advanced voice controls, offering an instant and seamless entertainment experience. It enables users to cast their favorite videos, games, and apps from their mobile devices directly to the TV in high quality. The built-in Google Assistant ensures quick access to entertainment, allowing users to control the TV using voice commands to find movies, stream apps, play music, and much more.
- Therefore, the advancement in technology such as various in-build features provided by Android TV is anticipated to boost the market during the forecast period.
By Technology:
Based on the technology, the market is segmented into satellite/DTH, Internet Protocol Television (IPTV), and Cable.
Trends in operating systems:
- Manufacturers are increasingly deploying hybrid STBs that support multiple delivery methods such as DVB (Digital Video Broadcasting) STB and IPTV STB on the same platform.
- To enhance the quality and reduce bandwidth usage, there is an increasing adoption of advanced video compression technology such as HEVC and AV1.
The IPTV Segment accounted for the largest revenue share of 51.49% in 2023 and is anticipated to register the fastest CAGR growth during the forecast period.
- The IPTV segment dominance is due to a shift in consumer behavior towards internet-based media content, increased internet and broadband penetration, and a preference for HD channels and on-demand video services.
- The integration of advanced technologies such as Bluetooth Low Energy (BLE), voice-enabled remote, and Full HD and 4K/8K resolution support is increasing the need for the latest IPTV models.
- Additionally, the high functionality of IPTV, including the ability to distribute pre-recorded or live shows through pre-existing networks, and the growing adoption of IPTV services, further boosted its market value.
- In January 2023, RailTel ,a Mini Ratna PSU under the Ministry of Railways, launched IPTV services as a value-added service for its retail broadband service, RailWire. The service is in partnership with City Online Media Private Ltd., a leading IPTV service provider in India. The service, branded as "ULKA TV", offers IPTV content on mobile and Smart TV via the "ULKA Mini" and "ULKA LITE" apps respectively. The ULKA TV Set Top Box features intelligent features and the latest 4K technology with High Efficiency Video Coding (HEVC) for top-quality video. This initiative aims to transform television households into internet households, opening up possibilities for smart home services.
- Thus, the integration of advanced technologies such as BLE and high-resolution support in the IPTV segment is driving the market.
![Android STB and TV Market By Type](https://www.consegicbusinessintelligence.com/assets/images/uploads/android-stb-and-tv-market-by-type.webp)
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By Resolution:
Based on the resolution, the market is segregated into HD, Full HD, 4K, and others .
Trends in the resolution:
- The need for higher resolution content such as 4K and 8K content is rapidly increasing. Consumers are seeking better picture quality and more immersive viewing experiences.
- There is a significant drift towards supporting advanced video technologies including high dynamic range (HDR) and Dolby Vision in Android STBs.
The full HD accounted for the largest revenue share in the year 2023.
- The Full HD segment has superior quality and detailed images offered by Full HD TVs, making them ideal for various uses.
- Full HD TVs, with a resolution of 1920 X 1080 pixels, provide better video quality and crispness than original HDTV technology.
- They are widely available in the market, especially in more affordable variants with smaller screens.
- Additionally, television shows are typically broadcast in Full HD, and there is increased consumer need due to access to a wider variety of channels compared to 4K.
- In July 2021, Researchers at Sagemcom launched a new IP/DVB-T2 Ultra HD Set-top Box for TIM, powered by Broadcom's 24k DMIPS quad-core SoC, the BCM72180, with embedded Wi-Fi 6 and AV1 decoding support. The device provides access to entertainment services, including TIMVISION, TIMMUSIC, TIMGAMES, Dazn, and popular platforms such as Netflix, Amazon Prime Video, Disney+, YouTube, and more.
- Thus, the FHD segment due to its wide availability is driving the market trends.
The 4K resolution is anticipated to register the fastest CAGR growth during the forecast period.
- The 4K resolution segment has superior image quality offered by 4K, or Ultra High Definition, which is four times that of Full HD.
- The increasing availability of 4K content from broadcasters and streaming services, coupled with the decreasing prices of 4K TVs, is making 4K STBs and TVs a popular choice.
- Additionally, market analysis shows that consumers are future-proofing their equipment as 4K becomes the standard for new content.
- In February 2024, ZTE Corporation unveiled the B810T2-A10, a next-generation 4K UHD single-mode STB. This new STB is engineered to deliver crisp and fluid TV visuals to users, while also aiding operators in swiftly enhancing services and boosting user engagement.
- Therefore, the 4K segment due to its immersive viewing experience is anticipated to boost the market during the forecast period.
By Sales Channel:
Based on the sales channel, the market is bifurcated into online and offline.
Trends in the sales channel:
- The STB service providers are adopting the omnichannel approach by catering to customers in both offline and online platforms to compete in the low entry barrier state of the market.
The offline segment accounted for the largest revenue share in 2023.
- The offline segment allows customers to physically inspect products. It offers immediate purchases, personalized customer service, easy returns, and other benefits.
- There are many distributors and STB providers which give better offers and benefits at a very cheap rate and in case of any problems these service providers are easily available to resolve the issue.
- Thus, the analysis concludes that the offline segment due to its available options, customer service, and others is driving the Android STB and TV market opportunities.
The online segment is anticipated to register the fastest CAGR growth during the forecast period.
- Factors such as changing consumer preferences, more consumers researching products online before purchasing, and the adoption of e-commerce are boosting the online sales channel.
- In July 2024, ZTE and Telkomsel marked a significant milestone in-home terminal device distribution. They celebrated the successful deployment of two million Set-Top Boxes (STBs) powered by Android TV and one million Customer Premises Equipment (CPE) internet modem devices at IndiHome users in Indonesia.
- Thus, the changing consumer behavior and technological advancements in the product are anticipated to drive the need for Android STB and the TV market.
By End User:
Based on the type, the market is bifurcated into residential and commercial.
Trends in the End User:
- There is a strong preference for Android STB and TVs in homes due to their capability to support streaming services such as Netflix, Amazon Prime, and others.
- The increasing integration of Android STB with Smart Home devices due to the emergence of IoT.
The residential accounted for the largest revenue share in 2023 and is anticipated to register the fastest CAGR growth during the forecast period.
- The rise of smart homes has led to an increased adoption of smart devices such as Android STBs and TVs, which offer enhanced user experiences and convenience.
- The availability of high-speed internet services in residential areas has facilitated easy access to high-quality content, driving the application for these devices.
- The surge in Over-The-Top (OTT) platforms has also increased their appeal in the residential sector, as they provide an efficient way to access these platforms on television.
- Additionally, they have become more affordable over the years, making them accessible to a larger consumer base in the residential sector.
- As per the analysis, continuous technological advancements in these devices, such as improved user interface, voice control, and integration with other smart devices, have made them more appealing to residential users.
- In April 2024, Vantiva, a worldwide tech leader in connecting consumers via Network Service Providers (NSPs), announced its sale of 22 million Android TV-powered set-top boxes (STBs), reinforcing its 25% market share by the end of 2023. Since the inception of Android TV, Vantiva has been at the forefront, executing over 30 upgrades and earning the highest number of certifications for Netflix, Amazon Prime Video, and Disney+ in the industry.
- These factors contribute to the expansion of the residential segment in the market.
Regional Analysis:
The regions covered are North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
![Android STB and TV Market By Region](https://www.consegicbusinessintelligence.com/assets/images/uploads/android-stb-tv-market-by-region.webp)
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North America is estimated to reach over USD 85.58 Billion by 2031 from a value of USD 30.10 Billion in 2023 and is projected to grow by USD 33.77 Billion in 2024. The market for Ultra-High-Definition (UHD) devices is mainly driven by to growing inclination of consumers towards accessing content via subscription-based over-the-top (OTT) platforms such as Netflix and HBO significantly contributes to the expansion.
- In February 2023, ADB a global provider of solutions for Video and Telco operators, unveiled Cheetah, its first multi-gigabit XGS-PON Wi-Fi 7 gateway. This new broadband solution incorporates all the major advantages of Wi-Fi 7, including a 320 MHz ultra-wide channel, 4k-QAM modulation, and Multi-Link Operation. It offers extremely high throughput (up to 19 Gbps), ultra-low latency, and increased capacity.
Furthermore, factors including increasing high-speed internet penetration and advancement in streaming platforms are projected to drive the market in North America during the forecast period.
The market in the Asia Pacific region was valued at USD 22.24 Billion in 2023. Moreover, it is projected to grow by USD 25.02 Billion in 2024 and reach over USD 65.39 Billion by 2031. Out of this, China accounted for the maximum revenue of 35.2%.
The region's growing streaming platforms and OTT are driving Android STB and TV market growth. Additionally, the growing internet usage and penetration offer Android STB and TV market opportunities for the key market players.
- In August 2021, Sumitomo Electric's Android TV-powered BS4K*1 set-top box, a device that converts broadcasting signals from cable TV, internet, and satellite into a TV-friendly format, hit a milestone of one million units in domestic shipments in May 2021. Since 2004, Sumitomo Electric has supplied around 4 million set-top boxes to domestic video service providers. The growing need for such devices has led to the evolution of the Android STB and TV market trends.
![Android STB and TV Market By Country](https://www.consegicbusinessintelligence.com/assets/images/uploads/android-stb-and-tv-market-by-country.webp)
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As per the Android STB and TV market analysis, Europe is anticipated to witness a substantial rise that is backed by the demand for UHD content across the globe. The growing inclination towards at-home entertainment via large-screen TV displays to cater to the surging Android STB and TV across the region.
The Android STB and TV market in the Middle East & Africa is poised for moderate growth, driven by factors such as increasing internet usage and smart TV penetration, fueling applications for OTT streaming services, especially in countries such as the UAE, Turkey, and South Africa.
The rising number of operators and service providers in countries including Brazil, Argentina, and Mexico is depicting the cumulative expansion of the Android STB and TV market in the Latin American Region.
Top Key Players & Market Share Insights:
The Android STB and TV market is highly competitive with major players providing STB to the national and international markets. Key players are adopting several strategies in research and development (R&D), product innovation, and end-user launches to hold a strong position in the Android STB and TV market. Key players in the Android STB and TV industry include-
Android STB and TV Market Ecosystem:
![Android STB and TV Market Ecosystem](https://www.consegicbusinessintelligence.com/assets/images/uploads/android-stb-and-tv-market-ecosystem.webp)
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Recent Industry Developments :
Product launches
- In May 2024, RT-RK, introduced a line of Android Set-Top Boxes, leveraging Android4TV's native DVB tuner integration. The RK-2000 series is based on V4.0.x (Ice Cream Sandwich), supports high-end receivers for DVB-T2, DVB-S2, DVB-C standards, and an IPTV Set-Top Box. The product line offers features including EPG, HbbTV, DLNA, Internet browsing, access to social networks, Google Play services, and a PVR feature for recording, pausing, and reviewing live TV.
Mergers & Acquisitions
- In January 2024, Vantiva a global tech leader, acquired CommScope Home Networks, marking a significant shift for the company. This merger of two major players in the connected home market will boost Vantiva's profitability, expand its client base, and strengthen its innovative capabilities, solidifying its position in the global Customer Premises Equipment (CPE) market. CommScope receives an earn-out payment of up to $100 million, contingent on Vantiva achieving an EBITDA of at least 400 million euros in a fiscal year within five years post-acquisition.
Partnerships & Collaborations
- In March 2024, Proximus partnered with 3 Screen Solutions (3SS) and launched a New STB. 3SS has developed and launched new Pickx applications for Apple TV, as well as iOS and Android tablets and smartphones. These new multiscreen services enhance Proximus Pickx STB-based next-gen IPTV+OTT TV service, which is built on the Android TV Operator Tier. This service is accessible to Proximus's entire TV subscriber base, which includes over 1.65 million households.
- In June 2024, ZTE Corporation, collaborated with Pakistani operator PTCL to launch the Android TV-powered B866V2F Set Top Box, branded as SHOQ TV Box. This initiative aims to revolutionize TV viewing and enhance news and entertainment content. The device boasts 200 live TV channels, 60 of which are in HD, and offers 15,000 hours of on-demand content for an immersive viewing experience.
- In May 2023, German operator Tele Columbus chose NAGRA, a leading provider of content protection and media and entertainment solutions, as the primary integrator for its new hybrid cable and multiscreen solution, PŸUR TV. This collaboration will enhance Tele Columbus' services beyond cable, offering advanced Hybrid/OTT features to its subscribers.
Android STB and TV Market Report Insights :
Report Attributes |
Report Details |
Study Timeline |
2018-2031 |
Market Size in 2031 |
USD 245.84 Billion |
CAGR (2024-2031) |
13.9 % |
By Type |
|
By Technology |
- Satellite/DTH
- Internet Protocol Television (IPTV)
- Cable
|
By Resolution |
|
By Sales Channel |
|
By End-User |
|
By Region |
- Asia-Pacific
- Europe
- North America
- Latin America
- Middle East & Africa
|
Key Players |
- Apple (USA)
- Dish Network Corporation (USA)
- Shenzhen Skyworth Digital Technology Co., Ltd. (China)
- ARRIS International Limited (USA)
- HUMAX Co. Ltd. (South Korea)
- Roku, Inc. (USA)
- Huawei Technologies Co. (China)
- EchoStar Corporation (USA)
- Humax (South Korea)
- Sagemcom (France)
- Skyworth (China)
|
North America |
U.S. Canada Mexico |
Europe |
U.K. Germany France Spain Italy Russia Benelux Rest of Europe |
APAC |
China South Korea Japan India Australia ASEAN Rest of Asia-Pacific |
Middle East and Africa |
GCC Turkey South Africa Rest of MEA |
LATAM |
Brazil Argentina Chile Rest of LATAM |
Report Coverage |
- Revenue Forecast
- Competitive Landscape
- Growth Factors
- Restraint or Challenges
- Opportunities
- Environment
- Regulatory Landscape
- PESTLE Analysis
- PORTER Analysis
- Key Technology Landscape
- Value Chain Analysis
- Cost Analysis
- Regional Trends
- Forecast
|
Key Questions Answered in the Report
How big is the Android STB and TV market? +
Android STB and TV Market size is estimated to reach over USD 245.84 Billion by 2031 from a value of USD 86.50 Billion in 2023 and is projected to grow by USD 97.02 Billion in 2024, growing at a CAGR of 13.9% from 2024 to 2031.
What specific segmentation details are covered in the Android STB and TV report? +
The Android STB and TV report includes specific segmentation details for type, technology, resolution, sales channel, end-user, and region.
Which is the fastest segment anticipated to impact the market growth? +
In the technology segment, IPTV is the fastest-growing segment during the forecast period due to a shift in consumer behavior towards internet-based media content, increased internet and broadband penetration, and a preference for HD channels and on-demand video services, and others.
Who are the major players in the Android STB and TV market? +
The key participants in the Android STB and TV market are Apple (USA), Dish Network Corporation (USA), Shenzhen Skyworth Digital Technology Co., Ltd. (China), ARRIS International Limited (USA), HUMAX Co. Ltd. (South Korea), Echostar (USA), Roku, Inc. (USA), Huawei Technologies Co. (China), and EchoStar Corporation (USA), Humax (South Korea), Sagemcom (France), Skyworth (China) and others.
What are the key trends in the Android STB and TV Market? +
The Android STB and TV market is being shaped by several key trends including the need for hybrid solutions in STB, 4K, and 8K viewing experience, and the omnichannel approach being adopted by STB service providers and others.